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Here is your Marketing Plan for your business.
The last month of 3rd quarter is about to begin. Your business can (and must) grow.
The last month of 3rd quarter is about to begin. Your business can (and must) grow.
We'll explain in detail the steps for this Marketing Plan.
Who is your audience?
Write down all you can image or figure out of your potential customers:
How they look like
What are their hobbies
What they do for a living
What they value the most
Write as much as you can
Who is your audience?
Write down all you can image or figure out of your potential customers:
How they look like
What are their hobbies
What they do for a living
What they value the most
Write as much as you can
Who is your audience?
After you define who your audience is, dig deeper, look for for their concerns, what kind of problems they would like to solve to enjoy pleasure or avoid pain.
Write down, keep adding these characteristics of your potential customer
After you define who your audience is, dig deeper, look for for their concerns, what kind of problems they would like to solve to enjoy pleasure or avoid pain.
Write down, keep adding these characteristics of your potential customer
Who is your audience?
In the process of knowing better your audience, you must feel like they feel, know their pains, and how you can solve them or join them successfully through their process until they reach their goals.
You must be able to let them picture their goal clearly.
In the process of knowing better your audience, you must feel like they feel, know their pains, and how you can solve them or join them successfully through their process until they reach their goals.
You must be able to let them picture their goal clearly.
Once you have a better understanding of your audience, let's focus on your product.
Why you built your product in first place?
Tell us the the most compelling story about the relation between you and your product.
Why you built your product in first place?
Tell us the the most compelling story about the relation between you and your product.
Let's keep talking about your Marketing Plan
Once you have defined who your audience and how to talk about your why, now we talk about your product.
Whay people should buy it?
Why people should care?
Always mention benefits or what it solves
Once you have defined who your audience and how to talk about your why, now we talk about your product.
Whay people should buy it?
Why people should care?
Always mention benefits or what it solves
Ok. Up until now, we know about our audience, our product and our message. Its time to set goals:
1. Choose your platform, Facebook or IG
2. Set the number of pieces you will post and their content
3. What will you accomplish with them
4. Launch, track, measure
5. Repeat
1. Choose your platform, Facebook or IG
2. Set the number of pieces you will post and their content
3. What will you accomplish with them
4. Launch, track, measure
5. Repeat
Last chapter, The Action Plan:
How you will reach the goal(s) you set?
How many posts on each platform?
What do you expect of each one of them?
What is your best way to comunciate yourself, video, microblog, photo, mail?
Write them down. All your ideas
How you will reach the goal(s) you set?
How many posts on each platform?
What do you expect of each one of them?
What is your best way to comunciate yourself, video, microblog, photo, mail?
Write them down. All your ideas
Ok, message to broadcast is now defined, platform on which it will uploaded is chosen
In order to reach bigger audiences with similar interests, you'll probably need to spend in ads and other services
Start low, low enough to have metrics to track to. Learning is key here.
In order to reach bigger audiences with similar interests, you'll probably need to spend in ads and other services
Start low, low enough to have metrics to track to. Learning is key here.
Put deadlines in your Plan. Make sure your eyes are on it, checking how your audience is reacting. Fix anything. Put attention to what is not being said (if you aim to receive messages, what are they saying between lines).
Align every action towards achieving your goal.
Align every action towards achieving your goal.
And the last tweet of this thread:
You have to be able to recognize when you will have reached your goal.
Maybe it'll be noisy but as soon as you reach it, recognize the path, point those steps which created more momentum, then re-create them. Repeat.
Tell us your story
You have to be able to recognize when you will have reached your goal.
Maybe it'll be noisy but as soon as you reach it, recognize the path, point those steps which created more momentum, then re-create them. Repeat.
Tell us your story
