A business is more than a landing page, a product, and a bank account. A business is a complex system of processes. Building a product may come easy to you if you're technically inclined, but turning it into a value-generating machine is a whole different kind of challenge.

Others may have trouble coming up with the product but thrive on building the structures needed to sell it over and over again.

In the initial phase of starting your bootstrapped business, you may think you don't need processes just yet. I argue that there are a few things that you should do strategically from the beginning, and turn future entrepreneurial actions into processes as soon as you can.

I write about this topic in my book as well. If you're interested in Zero to Sold, you can find it here: https://zerotosoldbook.com