$TWOU https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Bücher" aria-label="Emoji: Bücher"> has BEEN UP A LOT WITH A +65% YTD

It is the next Blue Apron $APRN https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑‍🍳" title="Cook" aria-label="Emoji: Cook">https://abs.twimg.com/emoji/v2/... draggable="false" alt="📉" title="Tabelle mit Abwärtstrend" aria-label="Emoji: Tabelle mit Abwärtstrend">

Or is it a real #SaaS https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> such as $TWLO https://abs.twimg.com/emoji/v2/... draggable="false" alt="☎️" title="Telefon" aria-label="Emoji: Telefon"> $DDOG https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐶" title="Hundegesicht" aria-label="Emoji: Hundegesicht"> or $SNOW https://abs.twimg.com/emoji/v2/... draggable="false" alt="❄️" title="Schneeflocke" aria-label="Emoji: Schneeflocke">

My take on this [LONG THREAD] https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Let’s introduce our suspect https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕵️‍♀️" title="Woman detective" aria-label="Emoji: Woman detective">

$TWOU is a SaaS for EdTech: It provides universities and colleges https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏫" title="Schule" aria-label="Emoji: Schule"> with a cloud platform for building and delivering their courses online https://abs.twimg.com/emoji/v2/... draggable="false" alt="💻" title="Computer" aria-label="Emoji: Computer">

$TWOU has a $2.6B MC and has served 180k+ graduates https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑‍🎓" title="Student" aria-label="Emoji: Student">

A very simple business model! A closer lookhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
Making money https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="➕" title="Fettes Pluszeichen" aria-label="Emoji: Fettes Pluszeichen"> $TWOU partners with schools to digitise their courses and gets a cut from the tuition fees for students enrolled through its online platform
Spending money https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="➖" title="Dickes Minuszeichen" aria-label="Emoji: Dickes Minuszeichen"> Once $TWOU has an agreement to digitise the content, they have to spend the big https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> on actually digitising the content

https://abs.twimg.com/emoji/v2/... draggable="false" alt="➖" title="Dickes Minuszeichen" aria-label="Emoji: Dickes Minuszeichen"> Then, they have to spend the https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> again on recruiting students and supporting https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> faculty staff and enrolled students
How does that translate into an income statement? Here is a look at Q2 ’20

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Revenue of $183m (+35% YoY growth)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> Curriculum and teaching costs of $26m

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> Servicing and support costs of $30m

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> Technology and content development cost of $37m
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> Marketing and sales costs of $98m

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> G&A costs of $40m

EBIT of ($49m)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen"> High marketing spend https://abs.twimg.com/emoji/v2/... draggable="false" alt="‼️" title="Doppeltes Ausrufezeichen" aria-label="Emoji: Doppeltes Ausrufezeichen">

Obviously, high marketing spend are not that alarming as https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> invested today generates https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack"> tomorrow

However, does this hold for $TWOU? Here is what they have to say about their marketing spend
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand"> 8 Months https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand">

“In our Graduate Program Segment (GPS), our marketing and sales expense in any period generates student enrolments eight months later, on average.”
“We then generate revenue as students progress through their programs, which generally occurs over a two-year period following initial enrolment.” - SEC Fillings

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📊" title="Balkendiagramm" aria-label="Emoji: Balkendiagramm"> GPS represents $116m out of their $183m in revenue (64% of rev.)
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand"> 6 Months https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand">

“In our Alternative Credential Segment (ACS), our marketing and sales expense in any period generates student enrolments as much as 24 weeks later, on average.“
“We then generate revenue as students progress through their courses, which typically occurs over a two- to six-month period following initial enrolment.” - SEC Fillings

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📊" title="Balkendiagramm" aria-label="Emoji: Balkendiagramm"> ACS represents $67m out of their $183m in revenue (36% of rev.)
Leading to a WEAK marketing performance https://abs.twimg.com/emoji/v2/... draggable="false" alt="📉" title="Tabelle mit Abwärtstrend" aria-label="Emoji: Tabelle mit Abwärtstrend">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏔" title="Schneebedeckter Berg" aria-label="Emoji: Schneebedeckter Berg"> The business generates sales 6 to 8 months after their marketing spend

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💳" title="Kreditkarte" aria-label="Emoji: Kreditkarte"> With the acquisitions of Trilogy and GetSmarter they are getting into Short Courses and Bootcamps (ACS) which translates a bit faster into cash
However, should $TWOU nat have focussed first on these short courses? Is $TWOU a real #SaaS stock?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht"> The space here is already crowded with Coursera and EdX being well established

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> It looks like Coursera and EdX are the real SaaS in the game, see for yourself https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑‍🎓" title="Student" aria-label="Emoji: Student"> In 2017, Coursera had 26m users and 40m in 2019

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">In 2018, it earned an estimated $140m, up from $100 in 2017 (according to Forbes)

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏫" title="Schule" aria-label="Emoji: Schule"> It provides short courses, certifications, professional training and full degrees

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💡" title="Elektrische Glühbirne" aria-label="Emoji: Elektrische Glühbirne">Universities themselves create the content
Coursera and EdX’s user acquisitions strategy might be better as well:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Bücher" aria-label="Emoji: Bücher"> You want to learn something new, let’s say “data science for beginners” https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts">Just type that into Google
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗂" title="Kartei-Trennwände" aria-label="Emoji: Kartei-Trennwände"> On the first page, you’ll land on a course “Introduction to Data Science Specialization” with over 39.000 students already enrolled

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔧" title="Schraubenschlüssel" aria-label="Emoji: Schraubenschlüssel"> Give it a shot with your 1-week free trial and come back for more courses in the future, you are hooked by now!
Are Coursera and EdX the real #SaaS?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💻" title="Computer" aria-label="Emoji: Computer"> Provide a platform and do not create the majority of the content themselves

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🕹" title="Joystick" aria-label="Emoji: Joystick"> Rapid customer acquisition with free trials and increased spending per student over time as they from small courses to specialisations to full degrees
Is $TWOU more of a $APRN?

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">Large customer acquisition costs

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⏳" title="Sanduhr mit fließendem Sand" aria-label="Emoji: Sanduhr mit fließendem Sand"> 8 months before locking in customer

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚙️" title="Zahnrad" aria-label="Emoji: Zahnrad"> They create, promote and support all of their products, meaning big https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln"> spend
https://abs.twimg.com/emoji/v2/... draggable="false" alt="💥" title="Symbol für eine Kollision" aria-label="Emoji: Symbol für eine Kollision"> My conclusionhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="💥" title="Symbol für eine Kollision" aria-label="Emoji: Symbol für eine Kollision">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> $TWOU is active in a sector that benefits from secular tailwinds as education is moving online and #COVID has only helped forward

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> $TWOU is entering the short courses and bootcamps sector heavily which could improve the performance of its marketing spend
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚩" title="Dreieckige Fahne an einem Pfosten" aria-label="Emoji: Dreieckige Fahne an einem Pfosten"> Marketing is a red flag to big to ignore https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚩" title="Dreieckige Fahne an einem Pfosten" aria-label="Emoji: Dreieckige Fahne an einem Pfosten">

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛑" title="Stop sign" aria-label="Emoji: Stop sign"> $TWOU marketing performance is scary, spending $100m a quarter to get 180k graduates (accumulated) is not “good enough” for now
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛑" title="Stop sign" aria-label="Emoji: Stop sign"> Late entry into short courses and bootcamps is a red flag, Coursera and EdX have already cornered a part of the market

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛑" title="Stop sign" aria-label="Emoji: Stop sign"> $TWOU is not a real #SaaS as they have to build, support and market all of their courses
Of course, this is a market and the recent +65% gain shows that others are more bullish https://abs.twimg.com/emoji/v2/... draggable="false" alt="🐂" title="Ochse" aria-label="Emoji: Ochse">

Closely monitoring the EdTech space and hope to see Coursera go public https://abs.twimg.com/emoji/v2/... draggable="false" alt="👀" title="Augen" aria-label="Emoji: Augen">

I’d be very happy to discuss! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">
Hope you liked this thread!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> For more content, follow us on Twitter

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Want to get under hyped companies delivered straight to your inbox? Subscribe now! https://getbenchmark.substack.com"> https://getbenchmark.substack.com 
Here is the down case on $TWOU - would love to hear your take on that! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗣" title="Silhouette eines sprechenden Kopfes" aria-label="Emoji: Silhouette eines sprechenden Kopfes">

@TheMarkCooke
@KermitCapital
@SeifelCapital
@fatbabyfunds
@AdnanAzam1986
@JorelLaraKalel
@caleb_investTML
You can follow @GetBenchmarkCo.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled: