COVID19 THREAD: As we enter September, and start preparing for whatever the second half of the year throws at us, here are my reflections on responding to the covid19 pandemic so far. #covid19 @CMPHN @ADPHUK @FPH @LGAWellbeing @R_S_P_H @PHE_uk
1) Learning, new virus, considerable amount of learning in first 8 months, and more will continue. Learn from both the #art and the #science as it develops, and respond accordingly.
2) National vs local, Leadership at all levels reqd, however local areas have shown they have the knowledge of their communities & their areas, & the ability to respond quickly and effectively. Not either/or, #national and #local need to be working closely together at all times.
3) Data and intelligence, vital to understand the spread of the virus and the risk to health. Share the data with the people that need to have it and can act upon it quickly and effectively. Be clear on key metrics, data blindness isn’t helpful either. #data
4) Protect the vulnerable at all costs, bubbles of protection around the elderly, those with long term conditions, those with physical & mental health disabilities, and wider disadvantaged groups. Be clear that it is society’s job to protect the #vulnerable.
5) Communities, work with and through our amazing communities to actually make a difference. People trust local people, not faceless national organisations #ABCD
6) Consistency of approach, do what you say, and say what you do. Make it easy for people to understand the what and the why. Build the response with the people who matter, the people! #peoplepower
7) Communication, and public engagement, strong innovative multi modal comms approaches required, with heavy dose of behavioural insight. #Twitter is good,
But it’s not that good! #comms
8) Challenge the false narrative. The rise of false pandemic narrative is damaging and dangerous. Don’t play nicely here, call out the false truths. Debate is fine, but deception is not! #COVIDIDIOTS
9) Capacity and funding, invest proportionately in the areas that need the resources to deliver. This includes LA public health teams and local communities. Audit return on investment nationally and ensure funding programmes don’t compete with each other #funding
10) Leadership, it is essential that all our leaders (me included) act with honesty, integrity, and transparency to build and maintain trust. This is one of the biggest public health challenges in 100 years, we can’t afford #leadership failings!
11) Sustainability of effort, we are living with Covid not getting over Covid, this is going to be with us for some time yet. We need to support each other and look after each other, including taking rest when possible. #Sustainability
12) Learning and change, when this bullshit virus is over as the great man #Klopp said, we need to fully reflect on what parts of the response worked, what didn’t, what we want our society to look like in the future, and what we want to change! #peoplepower /END
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