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1/5
In a talk I did earlier this year about big entertainment trends that were rapidly reshaping the wider landscape, I mentioned that the boundaries between content, commerce & community would soon be blurring into one.
Well, I wasn& #39;t far off...
In a talk I did earlier this year about big entertainment trends that were rapidly reshaping the wider landscape, I mentioned that the boundaries between content, commerce & community would soon be blurring into one.
Well, I wasn& #39;t far off...
2/5
This fantastic deep-dive presentation details the new formula that makes up what they& #39;ve coined & #39;interactive ecommerce& #39; - combining recommendation, community & entertainment.
It then delves into the best example of it in the world today, Pinduoduo
https://www.dropbox.com/s/dkkv5b3ru06ty4v/Interactive%20Ecommerce%20Whitepaper%202020.08.10.pdf">https://www.dropbox.com/s/dkkv5b3...
This fantastic deep-dive presentation details the new formula that makes up what they& #39;ve coined & #39;interactive ecommerce& #39; - combining recommendation, community & entertainment.
It then delves into the best example of it in the world today, Pinduoduo
https://www.dropbox.com/s/dkkv5b3ru06ty4v/Interactive%20Ecommerce%20Whitepaper%202020.08.10.pdf">https://www.dropbox.com/s/dkkv5b3...
https://www.dropbotwitter.com/s/dkkv5b3ru06ty4v/Interactive%20Ecommerce%20Whitepaper%202020.08.10.pdf
3/5
Pinduoduo is an incredible company, with a totally new model, that& #39;s seen them go from zero to $100 billion in five years.
Explore this great long read on them by @TurnerNovak https://turner.substack.com/p/pinduoduo-and-vertically-integrated">https://turner.substack.com/p/pinduod...
Pinduoduo is an incredible company, with a totally new model, that& #39;s seen them go from zero to $100 billion in five years.
Explore this great long read on them by @TurnerNovak https://turner.substack.com/p/pinduoduo-and-vertically-integrated">https://turner.substack.com/p/pinduod...
4/5
And if that isn& #39;t enough to convince you that this blurring of content, commerce and community is worth paying attention to, the super smart folks at a16z are onto it in a big way & IMO, they& #39;re always ahead of the game. https://a16z.com/2019/12/05/video-first-ecommerce/">https://a16z.com/2019/12/0...
And if that isn& #39;t enough to convince you that this blurring of content, commerce and community is worth paying attention to, the super smart folks at a16z are onto it in a big way & IMO, they& #39;re always ahead of the game. https://a16z.com/2019/12/05/video-first-ecommerce/">https://a16z.com/2019/12/0...
5/5
And this is why the headlines about Walmart teaming up with Microsoft to buy TikTok are garnering so much interest...it makes all kinds of sense.
NB - this is already happening on Douyin, China& #39;s version of TikTok
https://www.techradar.com/uk/news/microsoft-and-walmart-could-turn-tiktok-into-an-e-commerce-platform-for-creators">https://www.techradar.com/uk/news/m...
And this is why the headlines about Walmart teaming up with Microsoft to buy TikTok are garnering so much interest...it makes all kinds of sense.
NB - this is already happening on Douyin, China& #39;s version of TikTok
https://www.techradar.com/uk/news/microsoft-and-walmart-could-turn-tiktok-into-an-e-commerce-platform-for-creators">https://www.techradar.com/uk/news/m...
