Read on Twitter
Didn't have time to list it, but I pulled some data for this segment:
August FB interactions
CNN: 21 million
NYT: 8M
Ben Shapiro: 55M
August FB video views
CNN: 73M
NYT: 12M
The Hodgetwins: 84M
August FB shares:
CNN: 2.2M
NYT: 800K
Dan Bongino: 5.6M https://twitter.com/brianstelter/status/1300133479192104960
August FB interactions
CNN: 21 million
NYT: 8M
Ben Shapiro: 55M
August FB video views
CNN: 73M
NYT: 12M
The Hodgetwins: 84M
August FB shares:
CNN: 2.2M
NYT: 800K
Dan Bongino: 5.6M https://twitter.com/brianstelter/status/1300133479192104960
One takeaway from these numbers is that w/r/t Facebook performance, it seems to matter if Facebook is your main thing.
Right-wing influencers don't have to program a TV network, or fill a newspaper. Everything they do is optimized for that space, its incentives and constraints.
Right-wing influencers don't have to program a TV network, or fill a newspaper. Everything they do is optimized for that space, its incentives and constraints.
This is also true of the successful left-wing Facebook pages (Occupy Dems, Other 98%, Robert Reich, etc.) They're not trying to drive traffic elsewhere, and they don't have separate social teams — all programming decisions flow from "what does well on FB?"
