Capture your readers attention by using this structure;

/* A thread*/

Use the right structures to make your customer keep reading your ad.

But you want to make them get stuck to it.

You want those first few sentences to keep them glued to your ad.

That is what creating the sloppy slide effect is about.

You do this by using different techniques.

Remember, you need to court the attention of the reader at any cost.

Create the sloppy slide effect using short captivating stories that interest your audience.

Also, knowing the nature of your target customers is of absolute necessity.

To create the sloppy slide,

Pick a trendy topic and blend it with the selling point of your product.

There’s so much information flying around-copies inclusive.

If you want yours to get any shred of attention, write it differently.

Make it unique.

Creating the sloppy slide effect at the beginning of your copy will cause people to traffic your ad.

You will sell to a good percentage of your readers.

Instead of getting off-put, the slippery slide will allow your customers decide if they want to buy.

Copywriting is a tough business.

It requires paying attention to little details and following certain rules.

If you're new to the art, or you have had some experience,

You should know that no rule is cast in stone.

Don't get constrained by some imaginary barrier.

Make it a point to never leave any action out of consideration.

Because you'll never know until you've tried it.

Always give the general knowledge aspect of yourself a chance.

You're as much an artist as any other.

And getting yourself boxed in by some body of rules will restrict your level of productivity.

I know this might seem counter-productive because what I am doing here is more or less like giving you rules to follow.

While that is true, it is important that I also tell you not to tether yourself to these principles.

You should explore.

Read ads.

Study different styles of writing.

Remember what I said about general knowledge:

It's from there you a wealth of creativity resides.

So, make this bulk of precious experiences count.

Many great copywriters started-off with only a college degree and the determination to succeed.

And it's worthy of note to say that many of them went on to create trend that copywriters follow today.

So never stay within the box of what you’re going to learn from here.

Now that I’ve covered this, I will move to other aspects of copywriting thatguarantees the sale of your product.

Watch out for the next thread.

Rt to educate people. https://twitter.com/salesmaverick__/status/1300120314517622784?s=20