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It's been close to 100 years since humans invented digital machines and we have sure come a long way but do you know what all has happened in these years?
Let's look at the timeline of the digital revolution.
Time for a thread ~ (16 points)
Let's look at the timeline of the digital revolution.
Time for a thread ~ (16 points)
1/ The early 1900s - Enigma machines were developed after WW1. First electromechanical computers used to encode information to protect commercial, military, and diplomatic communications
2/ 1940s - Team led by Alan Turing develops a device to crack Nazi messages encoded using Enigma machines
3/ 1960s - Computer scientists and Pentagon employees create COBOL or Common Business-Oriented Language i.e a computer code devised for utility companies to track usage
4/ 1969 - ARPANET launches a data communication system that forms the basis of the internet. Connects research centers at UCLA, Stanford, University of Utah and University of California
4/ 1969 - ARPANET launches a data communication system that forms the basis of the internet. Connects research centers at UCLA, Stanford, Uni of Utah and Uni of California
6/ 1971 - Students at Stanford and MIT arranged a "pot sale" (weed) via ARPANET. The users simply arranged a meeting over the internet. Was this the first-ever online sale?
7/ 1972 - The term "personal computer" was coined referring to Xerox Alto
8/ 1974 - Motorola begins a run of firsts in the mobile market called 8000 series aka the Brick Phone
9/ 1981 - IBM rolls out the first integrated-component personal computer, the computer included monitor, stand-alone keyboard, printer, and paper stand.
10/ 1984 - Apple launches Macintosh with $900,000 Super Bowl commercial that reaches 46% of US households
11/ 1992 - SMS messaging arrives on the heels of 2G mobile network
1994 - First web magazine HotWired launches the first "banner advertisement". Posts the first clickable ad from AT&T. Click-through rate was 44%
1994 - First web magazine HotWired launches the first "banner advertisement". Posts the first clickable ad from AT&T. Click-through rate was 44%
12/ 1997 - Number of people using the web and search engines reaches 70 million, up from 16 million two years earlier
1998 - Google search engine launches. Google develops page rank, measuring the quality and strength of inbound links to determine the relative value of the sites
1998 - Google search engine launches. Google develops page rank, measuring the quality and strength of inbound links to determine the relative value of the sites
13/ 2000 - NASDAQ peaks at 5048 before the internet tech bubble bursts.
2005 - Google offers personalized search, results informed by user's search history
2009 - Facebook launches target advertising, which allows targeting by geo-location and language.
2005 - Google offers personalized search, results informed by user's search history
2009 - Facebook launches target advertising, which allows targeting by geo-location and language.
14/ 2010 - Twitter introduces "Promoted Trends" and "Promoted Tweets." The first promoted Trend was Disney's Toy Story 3
2011 - U.S internet advertising revenue $7.68 billion. (24% increase from 2010).
First ad-blocking software debuts.
2011 - U.S internet advertising revenue $7.68 billion. (24% increase from 2010).
First ad-blocking software debuts.
15/ 2015 - Global ad revenue reached $17.08 billion (70% are from mobile ads)
Amazon accounts for half of all e-commerce growth selling nearly 500 million SKU's in the US
Amazon accounts for half of all e-commerce growth selling nearly 500 million SKU's in the US
16/ 2020 - Worldwide digital ad spending will achieve 2.4% growth this year, the lowest on record, the growth has never been in single digits. Despite the pandemic, the ad spend will come in at $614 billion
// Source - Book "Ogilvy on Advertising in the digital age" and the internet. (A lot of other interesting things have happened, do comment with what you think should have been here)
