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I& #39;ve been keeping a close eye on a band I know& #39;s Spotify stats. They& #39;re a fascinating case study right now cos they are getting great coverage from BBC Introducing & have been played on Radio 2 and 6 Music, and received a glowing review in Mojo, all in the last few weeks
This is very real, legitimate acclaim and many artists would be deeply glad to be in their position. I thought it would be great to see what all this coverage was & #39;worth& #39;, purely in terms of Spotify numbers.
So far, they& #39;ve gained about 200 monthly listeners, up from around 550 to 750. Which was kind of shocking to me. All this national coverage, solid and real acclaim, and only a 200 person bump from all that BBC coverage.
Obviously, success isn& #39;t purely about Spotify stats. There will be all kinds of great opportunities that they& #39;ll get because of this, and hopefully actual sales of their album etc. Word of mouth is very powerful.
But it made me think that perhaps & #39;breaking through& #39; isn& #39;t what we think it is nowadays. And high profile plays on the BBC stations are perhaps not as transformational as we have previously believed. (Being in constant rotation is a different prospect, obviously).
