Bingo! This inaccurate nonsense put out by executive/producers, editors and associates with lofty titles not only at TWC, but also another well known private organization copycatting on the same methods are desperate. They will do anything for clicks, re-tweets & attention. https://twitter.com/wxliz/status/1299716539990585344

Further! These organizations need to be a beneficial public service as multimedia weather enterprises. With such rapidly evolving technologies, platforms, info. overload, the old model is rapidly shattering. It shows with headlines such as what you originally shared @WxLiz.

A public discussion and debate about this topic, with full transparency, is quite welcome! I kindly ask that current middle/senior management of these said private weather organizations join in the discussion to explain their mentality, finally.

To digress, I completely understand individuals needing to put bread on the table, support a family, pay for a apartment/house, etc, but yikes. Ridiculous, misleading headlines and info such as this not only at TWC, but other news orgs. must cease. #Evolve #Change #Improve

Most following this thread can probably tell I get pretty hot and bothered on this topic... and for good reason! Onward. Have a nice #SundayMorning y’all. This will be part of the comedy set.