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some news of the record-breaking variety for your saturday night: as of tonight, august 2020 is the best online fundraising month in DNC history* (!!!)
grassroots enthusiasm is quite literally off the charts - it& #39;s clear folks are VERY excited to elect Democrats at every level of office. and over the past 3 years, the DNC has made historic investments building an incredible in-house online fundraising program and infrastructure.
that investment means hiring the best team in the business, which in my unbiased opinion we& #39;ve got, led by @josescornejo, @jessicacporter, & @Tweetsteban who make this program run smarter every single day with their leadership and creativity. they& #39;re also nice people! (a rarity!)
investment also means leadership listening to the team when they fight for "boring" things like improving deliverability, reactivating lapsed emails, and testing every. last. thing. these are the unsexy longterm priorities that turn a very good program into a historic program.
doing this work early on sets up an unprecedented ability to harness enthusiasm and empower supporters to own a piece of the Democratic Party. if there& #39;s one takeaway from the historic numbers of the DNC + Biden teams this year, it& #39;s this: hire good digital early, listen to them.
*oh, about that asterisk: in 2004, because of the Kerry campaign& #39;s foray into the world of public financing, a whole lot of money went to the DNC. i don& #39;t include that aberration in the "best months ever" count, but you do you. regardless: august 2020 is one for the books!
if you’ve read this far, please join me in wishing a happy 39th wedding anniversary to my parents @aultwoods and @janetallenreid. sorry i haven& #39;t had time to call you guys yet today, have been raising some money!!
