The 2025 Osaka world& #39;s fair logo had 5 finalists. Option E was the winner.

Its official name is inochi no kagayaki ("brilliance of life"), but Japanese Twitter nicknamed it koroshite-kun ("please kill me now-kun")

Here is a thread of memes!

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#いのちの輝き
#コロシテくん
Many people emphasized the potentially horrific aspects of the logo:

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Other people saw a chance to exercise their creative sides!

This person knitted a kill-me-kun out of yarn:

3/ https://twitter.com/lemowan/status/1298286610308456448">https://twitter.com/lemowan/s...
Someone else made a brooch out of beads:

4/ https://twitter.com/Yukimi19951/status/1299173418244349952">https://twitter.com/Yukimi199...
This person claims to have spent five hours making this kill-me-kun out of perler beads!

5/ https://twitter.com/airisu326/status/1299334600204849153">https://twitter.com/airisu326...
Near Kyoto University, someone made a balloon sculpture:

6/ https://twitter.com/orio_oriorio/status/1298988576135245826">https://twitter.com/orio_orio...
This person sculpted an ultra-realistic version out of clay:

7/ https://twitter.com/I_LOVE_Clown/status/1299229885034971137">https://twitter.com/I_LOVE_Cl...
Here someone made a cutout that you can superimpose on any background to make your own version of kill-me-kun!

8/ https://twitter.com/Erica__kirie/status/1298535959097520130">https://twitter.com/Erica__ki...
Other people expressed themselves through drawing, jewelry, or their nails:

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Of course, there were LOTS of moe anthropomorphizations:

(See https://en.wikipedia.org/wiki/Moe_anthropomorphism)

10/">https://en.wikipedia.org/wiki/Moe_...
Here are some more:

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And more!

The last one cleverly combines the new logo with artist Okamoto Tarō& #39;s "Tower of the Sun" from the 1970 Osaka Expo.

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Of course there were definitely male anthropomorphizations as well!

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Did there need to be manga? There definitely neeed to be manga!!!

Here, a man finds a little kill-me-kun and they become friends, but it accidentally kills him.

14/ https://twitter.com/8umeshu8/status/1298208053951524864">https://twitter.com/8umeshu8/...
Here, an anthropomorphized kill-me-kun has an encounter with an anthropomorphized Tower of the Sun

15/ https://twitter.com/tutiuradayo/status/1299521194928926720">https://twitter.com/tutiurada...
In this one, kill-me-kun cries after hearing people call him "disgusting," "impossible," and "unacceptable"

16/ https://twitter.com/Umai_TanTanMen/status/1298184878123388929">https://twitter.com/Umai_TanT...
And my favorite:

”It has been gestating in its cocoon, the Tower of the Sun, for 50 long years. Now it is finally ready!"

[Massive, pulsing heartbeat sound]

"Behold humanity& #39;s future: Inochi no Kagayaki!!!"

"Kill...me...please...kill...me..."

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Here someone imagined what kind of mitarashi dango (sweet mochi balls on a stick, an Osaka-area favorite), might be served at the 2025 Osaka Expo

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Of course people also got creative with actual food items in real life, including bread, cookies, and salad:

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This person made a kill-me-kun pizza!

20/ https://twitter.com/Yueou/status/1298564650473099265">https://twitter.com/Yueou/sta...
And here& #39;s a caprese:

21/ https://twitter.com/stonecoldkilzer/status/1299603751611674626">https://twitter.com/stonecold...
Someone even drew kill-me-kun in their latte:

22/ https://twitter.com/Masa_CG/status/1298484784759332864">https://twitter.com/Masa_CG/s...
Many people pointed out how the logo looks similar to the Amazon Rainforest fruit guarana.

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People also got creative making images on their computers. Here someone imitated the look of a classic arcade game:

24/ https://twitter.com/444th_spare21/status/1298228648126758913">https://twitter.com/444th_spa...
This person made an animated GIF in the style of an 8-bit console game:

25/ https://twitter.com/hectNishi/status/1298243402014715907">https://twitter.com/hectNishi...
Someone else created a detailed 3D render:

26/ https://twitter.com/Yoshi6054/status/1298198712385015810">https://twitter.com/Yoshi6054...
This person created a motion graphic in Blender:

27/ https://twitter.com/emo1ticon/status/1298255799681052673">https://twitter.com/emo1ticon...
And this guy created an augmented reality version that allows kill-me-kun to be summoned at a moment& #39;s notice using a smartphone camera while on the go!

28/ https://twitter.com/kskee/status/1298423823138607105">https://twitter.com/kskee/sta...
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