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In the crowded field of tech blogging, how did @firstround review separate from the pack?
Their first content hire @camillericketts breaks it down w/ 17 tactics for anyone building an audience or product.
A masterclass on content marketing, branding and customer research
Their first content hire @camillericketts breaks it down w/ 17 tactics for anyone building an audience or product.
A masterclass on content marketing, branding and customer research
How to prioritize customer personas
Moving users beyond the use cases that hooked them
Prepping interviewees w/3-part sequence for @firstround review pieces
What to look for in a Head of Marketing
(Storytelling - a $10,000/hr skill)
(Storytelling - a $10,000/hr skill)
The importance of brand building at Notion
Developing quantitative marketing skills (in addition to writing)
List of books/resources/frameworks for startups looking to grow (first thread has the links)
Costly mistakes in marketing (i.e. no Audience Analysis)
Building scaleable systems in marketing (more $10,000/hr work)
- Style guides
- Shared talking points
- Value propositions
- Style guides
- Shared talking points
- Value propositions
Doing customer research on your first 200 customers
My marketing coach (Billy Bross) taught me to:
- Literally keep track of their words
- Mirror their needs back to them
- Create experiences for them to see how feedback was used
My marketing coach (Billy Bross) taught me to:
- Literally keep track of their words
- Mirror their needs back to them
- Create experiences for them to see how feedback was used
Growing into a leadership role by developing ADJACENT SKILLS
A key method to becoming indispensable ($1,000/hr work)
https://radreads.co/becoming-indispensable/
A key method to becoming indispensable ($1,000/hr work)
https://radreads.co/becoming-indispensable/
Top qualities to look for in a new marketing hire:
1/ Strong writing ability
2/ Grit
3/ Generative creativity
1/ Strong writing ability
2/ Grit
3/ Generative creativity
Identifying your voice and positioning during the early days
3 Actionable steps for powerful brand-building
1/ Product positioning
2/ Create consistent style
3/ Identify the channels that will work for your product
1/ Product positioning
2/ Create consistent style
3/ Identify the channels that will work for your product
What would @camillericketts tell her 21 year old self:
1/ You have so much optionality
2/ Don't postpone taking care of your body
3/ Identify self-limiting beliefs
4/ Take bigger risks earlier
1/ You have so much optionality
2/ Don't postpone taking care of your body
3/ Identify self-limiting beliefs
4/ Take bigger risks earlier
Why founders should run DIY comms strategy
Keys to developing a brand story:
1/ Deep intimate understanding of your audience
2/ Clear language about what you do differently
3/ A relatable protagonist
1/ Deep intimate understanding of your audience
2/ Clear language about what you do differently
3/ A relatable protagonist
Camille now leads marketing for @NotionHQ and her interview with @joinelpha is going on my annual re-read list https://elpha.com/posts/uimetjrt/office-hours-i-am-head-of-marketing-at-notion-and-led-content-and-marketing-at-first-round-capital
