I wouldn& #39;t be reading the text below so enthusiastically.

"Garlinghouse said Ripple has actually throttled that [ODL] growth because one of the things that’s important when using ODL is you have to have good liquidity on both sides of the transaction... http://modernconsensus.com/cryptocurrencies/ripple/whats-up-with-ripple/">https://modernconsensus.com/cryptocur...
...And so, if XRP doesn’t have enough liquidity in the marketplace and you can’t put as much demand through.”

This is a clear indiaction that the company needs to decrease its marketing budget and increase its product/market expansion budget.
Particularly interesting is that just a couple of months ago, Asheesh Birla defended the payment of MGI& #39;s market development fees by arguing that all payment companies had incentive programs.

Now, it looks like Ripple, can& #39;t keep paying the incentives. https://twitter.com/ashgoblue/status/1232480845979512832?s=19">https://twitter.com/ashgoblue...
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