Am hyped for this new podcast, Means of Creation by @ljin18 and @nbashaw

Just listened to Ep 2 (guest: Greg Isenberg), and learned so much about authentic communities and the future of empowering creators

5 Key Takeaways in Thread!

1/ Earlier Communities
∙ The earlier decade of consumer social was "giving people a microphone"
∙ But once you give everyone a microphone, it gets pretty loud
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∙ A shift towards unbundling large platforms eg: Reddit or Facebook

2/ Difficulties
∙ Cookie-cutter communities find it difficult to shift an audience, it's more difficult to recreate a community than it seems
∙ People become accustomed to visiting one place, there are switching costs

3/ Audience vs Community are not the same
∙ Audience: passive or one-way communication (eg: insta follows)
∙ Community: there's a peer-to-peer interactive system that keeps the community growing
∙ They want to share and serve the community

4/ How do you monetize community?
∙ Merch works better at making people feel part of the community (Inclusivity) vs a paywall (Exclusivity)
∙ Live zooms (with interaction eg: answer qns)
∙ Platforms that empower creators to make money on their terms (eg: Substack)

5/ Community first, Software Second
∙ If there's one most important takeaway here, it's this:

Build the software around the community, rather than the community around the software

#passioneconomy