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Students have become a moving target for the presidential campaigns as they race for the digital tools to lure this young but often unreliable demographic in an unusual election year. by @KaylaEpstein in @Politicsinsider ($) https://www.businessinsider.com/biden-student-college-university-campus-vote-covid-coronavirus-democrats-2020-8
"There are going to be people who traditionally we do capture who are gonna slip through the cracks," said Rupi Jain, the president of the College Democrats on the swing state battleground campus of the University of North Carolina at Chapel Hill.
It's a perfect storm of complications: the loss of vital in-person interactions like on-campus rallies, voter-registration sign-ups, shifting mail-in ballot deadlines & a turbulent fall semester has also left students uncertain of where they'll even be when Election Day.
That's meant Democratic presidential nominee Joe Biden and the organizers who support him have had to reimagine how they will engage an unreliable but predominantly left-leaning demographic using mostly digital means.
"The No. 1 commodity in this election is a cell phone number," said Heather Greven, a spokesperson for the youth voting PAC NextGen America, which has had to completely reimagine its campus outreach during the pandemic.
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