How to counter TRP-driven hate TV. Each one of us has the power to bring about change. Thread.

1. Share good journalism on social media. Every day. Especially on your family WhatsApp groups.

2. Block Hate TV out of your mind. Don’t share attention-seeking clips of hate TV on social media, not even to outrage. If you must outrage, do so without sharing the clip.

3. If you watch hate TV as entertainment, remember that it is precisely what it is meant to be. Entertainment = attention = TRPs = revenue = Arnab types get richer and does more hate. Is that what you want?

4. Donate at least Rs 500 per month to an independent media platform that is open to donations, and spend at least Rs 200 per month subscribing to an independent media organisation.

5. Remember that your attention in advertising valuations is far more valuable than Rs 700 a month. Read good reporting, watch the full video. Don’t just read the headline.