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While I'd also jam to Dynamite more than Icrecream, this analysis is just so sloppy.
Suffers the cliché of comparing only BTS and BP, when they have different concepts and group histories. https://twitter.com/altheooo/status/1299300086694817792
Suffers the cliché of comparing only BTS and BP, when they have different concepts and group histories. https://twitter.com/altheooo/status/1299300086694817792
"The two tracks show that in the case of importing music, artistry should still trump marketability."
Not sure how author arrived here when Dynamite wasn't even written by BTS. As acknowledged by the author, it also didn't carry the boyband's ongoing MOTS myth-making.
Not sure how author arrived here when Dynamite wasn't even written by BTS. As acknowledged by the author, it also didn't carry the boyband's ongoing MOTS myth-making.
He then prematurely claims that Icecream was a "marketing failure" a la SNSD just because BP changed their concept.
It's currently 3rd most viewed video in 24 hours, and is still being promoted. Chart still to come out, but they seem to be promising. https://www.billboard.com/articles/columns/pop/9441251/blackpink-selena-gomez-ice-cream-marketing
It's currently 3rd most viewed video in 24 hours, and is still being promoted. Chart still to come out, but they seem to be promising. https://www.billboard.com/articles/columns/pop/9441251/blackpink-selena-gomez-ice-cream-marketing
Author attributes perceived failure to "toning down their usual aggressive beats"—failing to acknowledge that it isn't outside BP's concept. It's part of their PINK concept that also has given them success. Author wants more of the BLACK (eg. HYLT, KTL).
