Read on Twitter
"oRgAnIc SoCiAl MeDiA iS dEaD!"
Bull$hit.
Here's how we've built @PrewriteApp 's following organically across Twitter, IG, and FB.
Highlighting key takeaways for your biz too.
[Thread
]
Bull$hit.
Here's how we've built @PrewriteApp 's following organically across Twitter, IG, and FB.
Highlighting key takeaways for your biz too.
[Thread
]
1. Identify Where Your Audience Hangs Out
"no duh," but it *always* gets glossed over.
Prewrite's a storytelling tool used by screenwriters/authors/bloggers/vloggers/agencies
lucky for us, all v active on social.
and most often on Twitter, IG, and FB Groups
"no duh," but it *always* gets glossed over.
Prewrite's a storytelling tool used by screenwriters/authors/bloggers/vloggers/agencies
lucky for us, all v active on social.
and most often on Twitter, IG, and FB Groups
how'd we know those were the right channels?
we looked at engagement rate + volume of new posts
ex.
In one screenwriting FB Group, there are 50+ posts/day, and each get engagement like this:
13 likes but 85 comments.
But were they talking about software, i.e. what we do?
we looked at engagement rate + volume of new posts
ex.
In one screenwriting FB Group, there are 50+ posts/day, and each get engagement like this:
13 likes but 85 comments.
But were they talking about software, i.e. what we do?
FB Groups allow you to search for words (which is amazing)
So, yeah, people were talking about writing software.
And quite frequently too.
(bonus for us bc pretty clear that a dominant player doesn't exist yet)
So, yeah, people were talking about writing software.
And quite frequently too.
(bonus for us bc pretty clear that a dominant player doesn't exist yet)
but what about on twitter?
Twitter's Advanced Search rocks, but we went easy effort and searched for "screenwriting software."
Wouldn't ya know, users searching for advice, blog roundups, etc.
So yeah, Twitter
Twitter's Advanced Search rocks, but we went easy effort and searched for "screenwriting software."
Wouldn't ya know, users searching for advice, blog roundups, etc.
So yeah, Twitter
2. Use @garyvee 's $1.80 Strategy
i.e. give your $0.02 on at least 90 posts from other people per day.
admittedly, we count "likes" and "favs" in our 90 touch/day activity.
sounds overwhelming, but it's really not hard.
i.e. give your $0.02 on at least 90 posts from other people per day.
admittedly, we count "likes" and "favs" in our 90 touch/day activity.
sounds overwhelming, but it's really not hard.
For Twitter:
use Tweetdeck to organize multiple threads at a time.
in the image, you'll see 5 keywords/hashtags that are relevant.
we favorited all of them. we reply with a thoughtful comment IF, and only IF, it makes sense/is relevant.
use Tweetdeck to organize multiple threads at a time.
in the image, you'll see 5 keywords/hashtags that are relevant.
we favorited all of them. we reply with a thoughtful comment IF, and only IF, it makes sense/is relevant.
For IG:
Search for hashtags related to your niche and run the same fav/comment play as on Twitter
Search for hashtags related to your niche and run the same fav/comment play as on Twitter
For FB Groups:
Again, same sort of thing.
I will say though, FB Group members have started to take cues from Reddit community mods.
If you answer questions like a street vendor opening a trench coat full of fake watches, you'll quickly lose cred.
Again, same sort of thing.
I will say though, FB Group members have started to take cues from Reddit community mods.
If you answer questions like a street vendor opening a trench coat full of fake watches, you'll quickly lose cred.
3. Understand the Zeitgeist of Each Platform
Every platform wants to keep users on-platform. That'll never change.
But some platforms reward short-form (FB Groups), while others prefer long-form (Twitter).
Some like video (IG), others not as much (Twitter).
But engagement >>>
Every platform wants to keep users on-platform. That'll never change.
But some platforms reward short-form (FB Groups), while others prefer long-form (Twitter).
Some like video (IG), others not as much (Twitter).
But engagement >>>
ex. Tweetstorms (like this) overindex
It's basically a blog post broken down 240 characters at a time.
There's a ton of psychology behind it, but TL;DR, chunking information enables greater context + understanding.
@harrydry is great at this
It's basically a blog post broken down 240 characters at a time.
There's a ton of psychology behind it, but TL;DR, chunking information enables greater context + understanding.
@harrydry is great at this
Tweetstorms prove to your audience that you've thought a lot about the subject.
They also make callouts - like mine of Harry/ @GoodMarketingHQ - feel more natural than,
"hEy HaRrY wRoTe SoMeThInG u MiGhT b InTeReStEd In PlZ rEaD!"
They also make callouts - like mine of Harry/ @GoodMarketingHQ - feel more natural than,
"hEy HaRrY wRoTe SoMeThInG u MiGhT b InTeReStEd In PlZ rEaD!"
Ex. IG
Biggest mistake brands make here is posting to feed too regularly.
Aim for 2-3 meaningful posts/week
Use the time savings to create a TON of content for stories and reels
Youre 2x-5x more likely to be seen organically in stories than newsfeed
Speaking of creation...
Biggest mistake brands make here is posting to feed too regularly.
Aim for 2-3 meaningful posts/week
Use the time savings to create a TON of content for stories and reels
Youre 2x-5x more likely to be seen organically in stories than newsfeed
Speaking of creation...
4. Create Content that is Shareable and/or Saveable
This makes or breaks social success imo.
But what makes content shareable/saveable?
This makes or breaks social success imo.
But what makes content shareable/saveable?
A mix of...
Emotional: Strikes chord w/ audiences + makes them feel something.
Tied to Identity: Makes it easy for readers to feel connected and see themselves in the content
Trending: Related to hot topics/latest fads.
Valuable: Provides answers, solutions, + helpful advice.
Emotional: Strikes chord w/ audiences + makes them feel something.
Tied to Identity: Makes it easy for readers to feel connected and see themselves in the content
Trending: Related to hot topics/latest fads.
Valuable: Provides answers, solutions, + helpful advice.
If you know your audience *really* well, this isn't as hard as it seems.
If you know the Zeitgeist of platforms *really* well, this isn't as hard as it seems.
Some examples...
If you know the Zeitgeist of platforms *really* well, this isn't as hard as it seems.
Some examples...
Posted this meme in a screenwriting FB Group right after the FBI said they had evidence of UFO's
Caption was "how's this for a writing prompt"
Trending
Emotional
Tied to Identity
Groups love memes, the topic is polarizing, and it's tied to the tribe.
Caption was "how's this for a writing prompt"
Trending
Emotional
Tied to Identity
Groups love memes, the topic is polarizing, and it's tied to the tribe.
IG we posted a carousel of writing prompts
Had ~50 followers at the time
Yet we reached 763 accounts, most of which didn't follow us.
4 people sent to other users
56(!) saved it
So despite a small following, we maximized impact.
Had ~50 followers at the time
Yet we reached 763 accounts, most of which didn't follow us.
4 people sent to other users
56(!) saved it
So despite a small following, we maximized impact.
Bottom line:
Be social on social media.
Understand audiences, platforms, and culture.
This is just the beginning for us at @PrewriteApp , but it's been hella fun to build organically.
Be social on social media.
Understand audiences, platforms, and culture.
This is just the beginning for us at @PrewriteApp , but it's been hella fun to build organically.
We're about to open the platform up for more feature-rich story experiences for our creator ecosystem.
So if you wanna get in on the action, give us a follow yeah?
As always, you can learn more at http://Prewrite.com too
So if you wanna get in on the action, give us a follow yeah?
As always, you can learn more at http://Prewrite.com too
