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What is Branding and why is it important for your Business?
Your brand is who you are, what you stand for, the values you hold, and the way you express those values.
So, how can we use these times of crisis as an opportunity to enhance your brand?
Thread
Your brand is who you are, what you stand for, the values you hold, and the way you express those values.
So, how can we use these times of crisis as an opportunity to enhance your brand?
Thread
1. Learn about personal branding
With ever-growing social media platforms, creating a strong, and unique brand is central to maintaining a competitive edge.
Your brand is what you develop and what others perceive of you. It reveals the process with which you get things done.
With ever-growing social media platforms, creating a strong, and unique brand is central to maintaining a competitive edge.
Your brand is what you develop and what others perceive of you. It reveals the process with which you get things done.
2. People don't do business with companies
People do business with people they like. Human relationships are based on trust and mutual connections.
Every big company has personalities that serve the advancement of their brand.
Apple had Steve Jobs , Microsoft had Bill Gates
People do business with people they like. Human relationships are based on trust and mutual connections.
Every big company has personalities that serve the advancement of their brand.
Apple had Steve Jobs , Microsoft had Bill Gates
3. Figure out your uniqueness
Your brand is your reputation: what are you known for and what do you want to be.
Your brand should project your strengths, establish a reputation, and build trust.
Ask yourself:
What motivates you?
What attributes do others compliment you on?
Your brand is your reputation: what are you known for and what do you want to be.
Your brand should project your strengths, establish a reputation, and build trust.
Ask yourself:
What motivates you?
What attributes do others compliment you on?
What roles drain your energy?
What work gives you excitement?
What would you like to do for free?
What work gives you excitement?
What would you like to do for free?
4. What you would like to be known for
Your brand is not only about your present self. It's a road map you have to leverage towards your ultimate goal.
Predicting where you want to see yourself after certain years helps you determine what steps you need to take to reach there.
Your brand is not only about your present self. It's a road map you have to leverage towards your ultimate goal.
Predicting where you want to see yourself after certain years helps you determine what steps you need to take to reach there.
5. Define your audience
Defining your audience is a large part of creating your brand.
You must know who are you trying to reach?
You have to define your audience according to your niche, then serve them with the highest quality standards.
Defining your audience is a large part of creating your brand.
You must know who are you trying to reach?
You have to define your audience according to your niche, then serve them with the highest quality standards.
6. Know what can you offer
People don't care about you. People are obsessed with themselves.
What you offer that can benefit others will attract people towards you.
If you can add values, make people life easy, or bring about any positive change, they will follow your brand.
People don't care about you. People are obsessed with themselves.
What you offer that can benefit others will attract people towards you.
If you can add values, make people life easy, or bring about any positive change, they will follow your brand.
7. Build your network
Building your network is critical to cultivating your ideal personal brand.
You have to connect with people in your niche.
You have to network with them to learn the rule of the game.
Building your network is critical to cultivating your ideal personal brand.
You have to connect with people in your niche.
You have to network with them to learn the rule of the game.
8. Recognize factors that influence your brand
Learn about your strengths, competition, market, resources, and technology.
You have set your strategy to counter every challenge that negatively influences your brand.
You have to be adaptable enough to revisit your strategies
Learn about your strengths, competition, market, resources, and technology.
You have set your strategy to counter every challenge that negatively influences your brand.
You have to be adaptable enough to revisit your strategies
9. Identify actions to elevate your brand
You have to reach a new market segments and audience pool.
Identify What actions do you need to elevate your brand regularly.
Leverage social media, networking, and take required actions to elevate your brand to the next level.
You have to reach a new market segments and audience pool.
Identify What actions do you need to elevate your brand regularly.
Leverage social media, networking, and take required actions to elevate your brand to the next level.
10. Engage your audience
Personal branding is not a one day job. You are in the game for the long term.
You have to keep adding values to engage your audience and serve them regularly.
With persistence, discipline, and patience, you can take your brand to the great heights.
Personal branding is not a one day job. You are in the game for the long term.
You have to keep adding values to engage your audience and serve them regularly.
With persistence, discipline, and patience, you can take your brand to the great heights.
