The 4 C’s of State Management to skyrocket your sales

1. Certainty
2. Clarity
3. Confidence
4. Courage
A Thread


1. Certainty
2. Clarity
3. Confidence
4. Courage
A Thread


1. Certainty
As a salesman (or woman) you need to have absolute certainty in the product you are selling
When you have absolute certainty that the product will benefit the customer it becomes easy to sell
You are solving their PROBLEM
As a salesman (or woman) you need to have absolute certainty in the product you are selling
When you have absolute certainty that the product will benefit the customer it becomes easy to sell
You are solving their PROBLEM

The goal is to transfer your certainty to the customer
Help them become certain in the benefits of buying the product/service
Imagine someone with uncertainty and negativity door knocking or cold calling
Would you buy?
I wouldn’t
Help them become certain in the benefits of buying the product/service
Imagine someone with uncertainty and negativity door knocking or cold calling
Would you buy?
I wouldn’t

2. Clarity
When selling you need clarity on all of the features/benefits of the product/service
And more importantly what problems it solves for the customer!
The best solutions are to problems that cause the most PAIN


When selling you need clarity on all of the features/benefits of the product/service
And more importantly what problems it solves for the customer!
The best solutions are to problems that cause the most PAIN



Ask the right questions to expose your prospects pain points.
This will make the prospect feel tension and pressure w/ their problem.
Now that you have identified the prospects needs and pain points
Your solution is welcomed to relieve that pain and pressure
This will make the prospect feel tension and pressure w/ their problem.
Now that you have identified the prospects needs and pain points
Your solution is welcomed to relieve that pain and pressure

3. Confidence
We used to have a saying back when I did D2D sales
If you aren’t confident, you’ve already lost the battle before even knocking on the
This goes for cold calls as well.
When you show up at someone’s door or cold call them, you have about 3-10 seconds to...
We used to have a saying back when I did D2D sales
If you aren’t confident, you’ve already lost the battle before even knocking on the

This goes for cold calls as well.
When you show up at someone’s door or cold call them, you have about 3-10 seconds to...
...make a good impression, and trust me, first impressions DO matter!
Your confidence, body posture, and tonality is what will stop that prospect from slamming the door in your face.
Body posture is a huge factor in showing the prospect that you are confident in what you say
Your confidence, body posture, and tonality is what will stop that prospect from slamming the door in your face.
Body posture is a huge factor in showing the prospect that you are confident in what you say

4. Courage
Lastly, you must have the courage to put yourself out there.
Courage to go knocking 100 doors with the chance of every one of them slammed in your face.
Courage to cold call 100 people when they could hangup on you after just 3 seconds.
The Courage to take action
Lastly, you must have the courage to put yourself out there.
Courage to go knocking 100 doors with the chance of every one of them slammed in your face.
Courage to cold call 100 people when they could hangup on you after just 3 seconds.
The Courage to take action

Now that you know the 4 C’s of State Management..
1. Certainty
2. Clarity
3. Confidence
4. Courage
Master all 4 and you will always be able to get into the best state to close deals

Rt if you got any value out of this thread
https://twitter.com/hokehustles/status/1299398547041857538
1. Certainty
2. Clarity
3. Confidence
4. Courage
Master all 4 and you will always be able to get into the best state to close deals


Rt if you got any value out of this thread
