Why the language of a copy is important.

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Rt's are appreciated.
The language of your copy is an aspect of huge importance.

You need to take note of your language when writing your copy.

Asides from writing in simple clear terms,

and keeping your sentences as short as possible,
There are other elements of language you must pay attention to in your copy.

When writing a copy, your writing should be in-tune with the reader.

It's important that your words resonate with your reader.
Another way to ensure this is to communicate with your reader.

To do this, follow these tips;

Firstly, put your reader in mind when writing copy.

For example;
When a salesperson is selling a customer on a product,

They ensure to keep all attention on the customer.

They don't want to give the customer an excuse not to buy the product.
Doing this involves keeping communication simple and understandable.

The same must follow for your copy.

When writing, assume that you’re writing to someone you know.
Think of the reader and ask yourself if the reader understand what you’re saying.

One technique often used by writers is to address the reader directly,

Do this by using “you” and “your” in the copy.

If you notice, I’ve been using this technique all through my writing.
Another trick is to ask rhetorical questions,

Clamour for a feedback,

Paint various scenarios in your copy.

These little tricks helps your copy significantly.
Kindly Rt to help a friend. https://twitter.com/salesmaverick__/status/1299392385496027137?s=20
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