Riffing off of @DrRubidium's thread here with one of my own. https://twitter.com/DrRubidium/status/1299347935461867521
We (the royal we ... not just me and some other people) decide what is excellent and what is important to chemistry. A big part of that is how/what we publish in journals. https://journals.plos.org/plosone/article/authors?id=10.1371/journal.pone.0194903
Journals do *some* outreach to communities (thinking of editors traveling to different universities and speaking with grad students, among other things).
But ... in the end, what qualifies as excellent/important doesn't change in the journal's eyes.
We hold these so-called 'flagship' journals up as markers of excellence/importance in our fields.
A big part of DEI efforts and scholarship explores how the 'royal we' fundamentally and continuously miss excellence/importance in our fields.