Read on Twitter
Interesting move from Netflix here.
"Making The Witcher" is a 32-min behind-the-scene look at the series.
A few thoughts on why it's important
https://twitter.com/witchernetflix/status/1298515773451726848
"Making The Witcher" is a 32-min behind-the-scene look at the series.
A few thoughts on why it's important
https://twitter.com/witchernetflix/status/1298515773451726848
The Witcher was released in December last year. In January 2020, Netflix shared that 76 million viewers âchose to watchâ it.
Parrot Analytics found that audience demand for The Witcher was 32.5x above that of the average TV series
Parrot Analytics found that audience demand for The Witcher was 32.5x above that of the average TV series
The show was well received, both by the gaming community and by critics.
It ended up boosting sales of "The Witcher 3" by 554%!
During that same period, The Witcher book series sales jumped 562% in the U.S.
Insane growth for a 27-year-old IP https://venturebeat.com/2020/02/13/witcher-netflix-game-sales/
It ended up boosting sales of "The Witcher 3" by 554%!
During that same period, The Witcher book series sales jumped 562% in the U.S.
Insane growth for a 27-year-old IP https://venturebeat.com/2020/02/13/witcher-netflix-game-sales/
There's nothing that fans of a given IP love more than an opportunity to dive deeper. It's usually done through sequels/prequels, spin-offs, backstories.
Digging further only enriches a fan's attachement to the IP - the more you know, the more you want to know
Digging further only enriches a fan's attachement to the IP - the more you know, the more you want to know
A featurette like "Making The Witcher" is a great move because it brings the attention not just to the IP, but to Netflix's take on it.
Fans aren't really learning about "The Witcher" (the IP), they're going behind the scenes of "the Witcher series on Netflix"
Fans aren't really learning about "The Witcher" (the IP), they're going behind the scenes of "the Witcher series on Netflix"
HBO did something similar for GoT with "Games Revealed" (a look into set design) and "Inside the Episode" additions to the series itself.
Both gave fans an insider view of how the show was written and built
Both gave fans an insider view of how the show was written and built
For Netflix, it's also a way to generate interest in all the Witcher-related products it has in store. This includes:
- Season 2 of The Witcher
- A new animated spin-off, called Nightmare of the Wolf
- Another series in the Witcher universe
Gives fans something to chew on!
- Season 2 of The Witcher
- A new animated spin-off, called Nightmare of the Wolf
- Another series in the Witcher universe
Gives fans something to chew on!
Behind-the-scenes were typically something Netflix released on YouTube as a top-of-funnel content strategy. Think interviews, scene breakdowns...
It's interesting to see them move towards a more premium kind of content and adapt their distro strategy accordingly
It's interesting to see them move towards a more premium kind of content and adapt their distro strategy accordingly
I think we're likely to see more of these in the future. As Netflix continues to build its catalogue, it has an opportunity to break its shows down into smaller bits that give viewers more to dig in
And since it builds off existing productions, it can be produced cheaply
And since it builds off existing productions, it can be produced cheaply
Would love to hear @kasey__moore's take on this!
