FACTS!

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤯" title="Explodierender Kopf" aria-label="Emoji: Explodierender Kopf"> YouTube users collectively watch over 46,000 years of content each year

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩‍💻" title="Woman technologist" aria-label="Emoji: Woman technologist"> People prefer watching video on YouTube 4x more than on any other social media platforms

https://abs.twimg.com/emoji/v2/... draggable="false" alt="😱" title="Vor Angst schreiendes Gesicht" aria-label="Emoji: Vor Angst schreiendes Gesicht"> YouTube users watch more than 180 million hours of content on TV screens each day

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Yet another fun fact: YouTube is the 2nd largest search engine today. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑‍💻" title="Technologist" aria-label="Emoji: Technologist">

We& #39;ve all started our journey on the internet with YouTube. Probably with a cute dog video here or a DIY garden there. Today, 68% of users make purchase decisions based on YouTube videos. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛒" title="Shopping cart" aria-label="Emoji: Shopping cart">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛍️" title="Einkaufstaschen" aria-label="Emoji: Einkaufstaschen"> 2/n

If you haven’t guessed yet where we’re going with this, we’re talking about building a kickass YouTube marketing strategy! 3/n

Now that we’ve got your attention, here’s a question: If you still haven’t considered building a YouTube marketing strategy, why not? https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht">

We’ve got a step-by-step strategy and we’re going to decode it for you, right here. Hit the bookmark button, let’s get started! https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤩" title="Vom Star geblendet" aria-label="Emoji: Vom Star geblendet">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">

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When you kick-off with your YouTube marketing strategy, here are the goals you’re aiming for:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="↖️" title="Nordwest gerichteter Pfeil" aria-label="Emoji: Nordwest gerichteter Pfeil"> Clicks & traffic
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤼" title="People wrestling" aria-label="Emoji: People wrestling"> Engagement
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📊" title="Balkendiagramm" aria-label="Emoji: Balkendiagramm"> Reach
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face"> Subscribers

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Next, what kind of videos work? Typically, these are what you’re aiming to publish:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥰" title="Smiling face with 3 hearts" aria-label="Emoji: Smiling face with 3 hearts"> Customer testimonial videos
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧑‍💻" title="Technologist" aria-label="Emoji: Technologist"> Tutorials & demo videos
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon"> Podcasts or talks with industry leaders
https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend"> Reports & case studies
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗣️" title="Silhouette eines sprechenden Kopfes" aria-label="Emoji: Silhouette eines sprechenden Kopfes"> Event videos

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https://abs.twimg.com/emoji/v2/... draggable="false" alt="👏" title="Applaus-Zeichen" aria-label="Emoji: Applaus-Zeichen"> Get a fixed posting schedule! https://abs.twimg.com/emoji/v2/... draggable="false" alt="👏" title="Applaus-Zeichen" aria-label="Emoji: Applaus-Zeichen">

Consistency is key. Users want to see & consume content as quickly as possible. While that& #39;s the norm, it& #39;s also important to show up on their feed as often as possible. This way, you stay on their minds! 7/n

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Optimize your videos for SEO! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">

Since YouTube is the second largest search engine, it is important to optimize the content so that Google can bring visibility to it. https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen">

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https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌸" title="Kirschblüte" aria-label="Emoji: Kirschblüte"> Customise your channel https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌸" title="Kirschblüte" aria-label="Emoji: Kirschblüte">

This is majorly-overlooked & we cannot stress how important this is!

Be sure to customize your channel& #39;s icon, artwork, add a company description & all the relevant links to your company& #39;s socials. Get your brand noticed! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> 9/n

To sum it up, yes it’s worth investing in building a kickass YouTube marketing strategy - considering it’s the 2nd largest search engine. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔥" title="Feuer" aria-label="Emoji: Feuer">

Our e-book on YouTube marketing has everything you need to get started! Check it out below. https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten">

10/10 https://razorpay.com/learn/youtube-marketing-ebook/">https://razorpay.com/learn/you...