[81 Lessons on Tweeting, Copywriting, and Creating Value]

@oliviercantin's twitter course should cost THOUSANDS, but he released it for free.

Yet most people won't even watch the videos.

So get ready: here's everything I learned from his course.

[MEGATHREAD]

After reading this thread, go sign up for the full course. It's 100% free and worth thousands:
https://join.oliviercantin.com/ 

-TABLE OF CONTENTS-

1. GENERAL ADVICE
2. NAILING YOUR PROFILE
3. HOW TO CREATE TWITTER CONTENT
4. COPYWRITING MASTERY
5. HOW TO CREATE A NETWORK VIA TWITTER

Rules from @oliviercantin for those reading and taking the course:

• Do not procrastinate by pretending to learn.
• Do not consume without creating.
• Pretend you paid hundreds of dollars for this course.
• Take action on what you're learning - today.

1/ GENERAL ADVICE

• Your goal should be to provide value.
• Provide value and people will follow you, simple as that.
• Everything you tweet should answer a simple question: what value is this providing and who is it providing value to?
• Let this be your guiding principle.

1.2/ Analytics

• Three numbers matter when growing an audience: impressions, engagements, and profile visits.

• Your KPI: conversation rate: number of new followers over number of profile visitors.

• Profile visits come from engagements, which come from impressions.

2/ NAILING YOUR PROFILE

Five steps happen when someone follows you:

1. They discover your profile.
2. They read your bio/banner.
3. They read your pinned tweet.
4. They read and scroll your timeline.
5. Then, maybe, they decide to follow you.

Every step matters.

2.2/ Being discoverable

• Before you have 500 followers, you will tweet into the void.

• Instead, engage and add value to other people's conversations.

• Reply with consistent, standalone value. Others will notice.

• Don't overcomplicate this step. Just add value.

2.2/ Craft your profile

• Carefully choose your photo, banner, bio, and pinned tweet.
• Your pinned tweet should be your golden tweet.
• Your bio should concisely explain what you tweet about.
• Your tweets should be only the best of the best
• Use @coolors_co for palettes.

3/ HOW TO CREATE TWITTER CONTENT

Every tweet should have a goal in mind:

• Add value to people's timelines.
• Grab attention - stop them mid-scroll.
• Create evergreen tweets with lasting value.
• Provide an "aha" moment or present an idea in a new way.

3.2/ Seven Struggles of Content Creators from @improvementgeek:

• Impatience.
• Feeling entitled.
• Inability to be creative.
• Scared to niche down.
• Comparing/competing.
• Overchecking notifications.
• Frustration with low numbers.

Don't fall victim to these.

3.3/ What Not to Tweet

• Be authentic, but don't be boring
• Be engaging, but don't bait engagement.
• Be opinionated, but stay away from social issues.
• You are one click away from being unfollowed. Remember this.

3.4/ Nine Tweeting Strategies by @oliviercantin:

1. Ride a trend.
2. Be vulnerable.
3. Make it rhyme.
4. Deal dopamine.
5. Ask a question
6. Use a dialogue.
7. Use bulleted lists.
8. Use contrast and repetition.
9. Sharing something transparently.

Bonus: mix and match these.

3.4/ Five Ways to Tweet from @waronweakness

1. Tell a hero story.
2. Dare to be controversial.
3. Demonstrate authority.
4. Give a humble flex.
5. Create a common enemy.

Highly recommend following @waronweakness for great examples of these.

3.5/ Curate Your Information Diet

Your output is a function of your input.

Carefully choose the sources you consume:

• Podcasts.
• Books.
• Articles.
• Newsletters
• Twitter accounts.

Recognize which information is protein and which is giving you intellectual diabetes.

4/ COPYWRITING MASTERY

•  @oliviercantin has mastered copywriting.
• The goal of communication: persuasion.
• Every tweet is a chance to hone your writing ability.
• Create a swipe file of great copy w/ http://swiped.co 
• Edit your writing for clarity in @hemingwayapp

4.1/ Copywriting Resources

The best books on copywriting from @oliviercantin:

1. Breakthrough Advertising by Eugene Schwartz: https://breakthroughadvertisingbook.com/lp1/?gclid=EAIaIQobChMIjL74iqa86wIVBziGCh3f3gDkEAAYASAAEgLpPfD_BwE?gclid=EAIaIQobChMIjL74iqa86wIVBziGCh3f3gDkEAAYASAAEgLpPfD_BwE

2. Great Leads by Michael Masterson: https://www.amazon.com/Great-Leads-Easiest-Start-Message-ebook/dp/B007I6MEUI

Read these, but go from theory to action quickly.

4.2/ Build an Avatar

Market research is easy.

Know for your customers:

• Who are their ENEMIES?
• What makes them ANGRY?
• What are their VALUES?
• Who are they FURIOUS with?
• What FRUSTRATES them most?
• What INCOME bracket are they in?
• What do they truly WANT?

4.3/ Writing Elite Copy

1. The best copy is concise.
2. The best copy grabs attention.
3. The best copy targets emotion.
4. The best copy sparks curiosity.
5. The best copy conveys one idea.
6. The best copy ends with a punchline.

Run everything you write through this list.

5/ HOW TO CREATE A NETWORK VIA TWITTER

• Twitter is 10x more valuable than LinkedIn.
• Your goal with Twitter: to meet interesting people.
• To meet interesting people, you need to be an interesting person.
• Your twitter should clearly convey what you're interested in.

5.1/ How to DM People with @joserosado

• Most DMs are ignored because they're poorly crafted.
• Focus on providing value to them somehow.
• Be hyper-specific with any questions.
• Be concise and mindful of their time.
• Don't expect a response - nobody owes you one.

5.2 / It's All About Engagement

• Engage with anyone who likes or replies to your tweet.
• Respond to other's tweets. Worst case, you come up with something to tweet directly.
• Try double engagement: like and reply to comments at different times.

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