So here goes...

My first Twitter thread on my very own article on my new website.

& #39;How I& #39;ve turned my toxic Twitter timeline into a free learning resource& #39;

A thread:
1/

Back in February, I discovered a Twitter thread by @GoodMarketingHQ summarising the rise of American rapper Lil Nas X.

As someone who works in music marketing, the thread was one of the best explanations of strategy that I had ever read.
#2,

This thread totally changed my approach to how I use Twitter and made me think about how could I use social media better to improve my career.

This is a step-by-step guide on what I did:

Step 1/

I unfollowed sports pages and stopped engaging with tweets about sport
#3,

Before February, my use of Twitter was to follow live sport updates.

I realised Twitter’s algorithm was forcing other supporters’ thoughts and conversations on me, thinking this is the content I want to see.

It was time for a change.
#4,

After two hours of ruthless unfollowing, I went from following over 3,000 accounts to only following 500.

Step 2/ I started to follow marketers

I wanted to follow like-minded people to network with and share my experiences in social with.
#5,

My next step was to see who @GoodMarketingHQ followed. That didn& #39;t quite work as @harrydry only follows himself and Kanye West...

My next approach was to simply search ‘Marketing Strategy’ into Twitter’s search bar.
#6,

The first profiles I followed were:

• @profgalloway
• @mkobach
• @JuiceboxCA
• @AmandaMGoetz
• @taylrn
• @SteveBartlettSC

I didn& #39;t want this to be another must-follow list but between them, they have offered so much incredible value to me over the last 6 months
#7,

From one Twitter thread and a change of mindset, I had opened up a whole new learning resource.

Perhaps the two who have offered me more than anyone on Twitter is @david_perell and @jackbutcher with @visualizevalue.
#8,

I& #39;m not alone in saying this I don& #39;t think. This video on YouTube where @david_perell challenges @jackbutcher& #39;s process is a really amazing watch: https://www.youtube.com/watch?v=8wzkvTaskXk&t=1s">https://www.youtube.com/watch...
#9,

What I learned about Twitter:

• Twitter rewards thoughts and ideas
• Find your niche and stick to it
• Create conversation by engaging with users regularly
• Reposting tweets and adding your opinion adds value
#10,

What I learned about myself

• Working in social media every day has created ‘burn out’ on how I consume content
• I’ve never made any attempt at growing my own following thanks to an unhealthy relationship with social media
• I don’t write enough
#11,

Changing my relationship with Twitter led to a whole new perspective on my relationship with social media.

In the past two months I have:

• Built my new website
• Launched a new business
• Signed three new clients
• Started writing every day
PS - While you are all here and heading through the comments.

A massive shout out to my web designer Charlie at @24HourSite. https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">

We& #39;re gonna be working on his following next. He deserves it.
You can follow @andrewleese89.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

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