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Good morning! We just sent the latest This is Not a Moment newsletter.
In it, I wrote about the importance of http://IWillVote.com .
In it, I wrote about the importance of http://IWillVote.com .
We built I Will Vote to help mobilize voters for the 2014 election. But we made a set of deliberate choices to give the platform a long-term future.
The name, for instance, was meant to be evergreen.
And @ElizabethEadie's team designed the branding without partisan visual cues.
The name, for instance, was meant to be evergreen.
And @ElizabethEadie's team designed the branding without partisan visual cues.
Those choices paid off.
In 2016, Hillary for America decided to use http://IWillVote.com as the voter hub for the campaign.
The DNC refreshed things again for 2018.
And just last week, more than 700,000 people logged onto the platform during the Democratic Convention.
In 2016, Hillary for America decided to use http://IWillVote.com as the voter hub for the campaign.
The DNC refreshed things again for 2018.
And just last week, more than 700,000 people logged onto the platform during the Democratic Convention.
At the DNC, we built some really great stuff way back in 2014. We made strategic investments in all the things you'd expect from a campaign team—advertising, comms work, organizing programs.
But nothing else we did has had the longevity of http://IWillVote.com .
But nothing else we did has had the longevity of http://IWillVote.com .
We're now in the fourth national election where http://IWillVote.com has been a foundational resource.
For six years, candidates and organizers have been sharing the same URL in their work. It's been useable across the country—on races up and down the ballot.
For six years, candidates and organizers have been sharing the same URL in their work. It's been useable across the country—on races up and down the ballot.
In politics, we do a lot of thinking in cycles. What are the choices that get us to Election Day in the best position to win?
And that often means we're prioritizing immediate gain.
But http://IWillVote.com is different. It shows the value of structural thinking.
And that often means we're prioritizing immediate gain.
But http://IWillVote.com is different. It shows the value of structural thinking.
As we think about what it takes to build a more progressive future, we ought to widen our aperture more often.
We ought to factor long-term impacts into our budgets.
Maximize what we can win now, yes. But consider how we build power over the long term, too.
We ought to factor long-term impacts into our budgets.
Maximize what we can win now, yes. But consider how we build power over the long term, too.
I make this full argument here: https://www.bluestate.co/news/iwillvote-structural-thinking/
And please, sign up for the newsletter so you don't miss future issues! https://www.bluestate.co/forms/this-is-not-a-moment/
