The media plays a huge role in how a league is projected, accepted, and marketed. Now finance and financial outlook is also an important part of how you showcase a league. If you ask me this is one thing we do not understand in Nigeria.
I say this because I get funny remarks when I am critical about the lack of financial disclosure on some of the transfer dealings of NPFL teams. The Premier League and other major leagues in the word are in our faces and everywhere we turn cos of the media.
The work of the media is to provide information, put it out there, no matter who it is for or against. So when I hear; so and so moved to this or that club; it is worrisome when some members of the media know the details of these deals but decide to keep it to themselves.
why? because they have some relationship or the other with a club administrator or club generally. What has been done is, you have denied the populace the opportunity of knowing how much of an impact a career in football has on a person on the local scene.
true the security risk exists, but imagine what happens when transfer deals amounting to N100m are done within the NPFL Ecosystem. what this tells people out there is that financial activity exists within the league which could in turn lead to corporate interest and investment.
It is a big deal that a player earns N1m a month, I left banking 5 years ago as a Deputy Manager, so I may not be aware of what the pay is like now. However, that's almost like a manager's salary in the banking industry today plus or minus loans and mortgages.
So when the media does not amplify the financial side of our domestic football; we create a poverty-stricken mindset in the minds of both the players and the populace. This is why a lot of people were surprised to hear that NPFL players get paid that much.
I can tell you as well that NPFL players, at least to some extent have been well paid for some time. Heck, Etim Esin drove a 505 Evolution as a U-21 international player in the League. When we amplify the financial side of the transfer dealings in our football, the media plays
a role in nipping corruption in our football in the bud. It will bring about better financial responsibility in our football. Imagine the Governor/ Commissioner getting wind that a club collected N20M as transfer fee on a player. He/she would ask to see the books.
Keeping mute on the financial details of this player transfers puts a lid on potential glamour and attention the league could get. If Rivers United put together a great media campaign on their new signings; it would have an effect on their stadium numbers; cos more people
would want to see these guys who are earning this much money, deduce how good they are or otherwise. It is high time; those in the media that are privy to this info, shelf their relationships with these clubs or their administrators for the greater good of the league.
The North Africans are signing multi-million dollar deals, cos corporates can see the structures and processes in place. The financial dealings on transfers are put out there by the media; they don't hold on the info. The put that info out there, so the world knows
our football is open for business. If we choose to continue to keep mute on these transfer sums; we keep a lid on the opportunities & possibilities available to the league, encourage financial impropriety and worst off, money that should come to football continues to go elsewhere
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