NEW: The Betting and Gaming Council has today unveiled tough new measures aimed at further preventing under-18s from seeing online betting adverts.
Read the full story here: https://bettingandgamingcouncil.com/news/responsible-advertising/">https://bettingandgamingcouncil.com/news/resp...
Read the full story here: https://bettingandgamingcouncil.com/news/responsible-advertising/">https://bettingandgamingcouncil.com/news/resp...
The changes come into force on October 1st and will be included in the Industry Code for Socially Responsible Advertising.
All social media ads must be targeted at over-25s unless the site can show they will be precisely targeted at over-18s.
Betting ads on search engines must make clear they are for 18+, while the ads must include safer gambling messages.
Our members will also have to post frequent responsible gambling messages on their Twitter accounts.
BGC boss @MichaelDugher: "This new code shows how seriously the BGC take our responsibilities."