Understand the different types of Chinese consumers, including Gen Z shoppers – digital natives who are among the fast-growing consumer segment in the world’s second-largest economy. More: http://alizi.la/2EutHHB 

Making up 25% of China’s population, millennials are confident, discerning spenders who are also the driving force of the nation’s luxury spending. More: http://alizi.la/2D2Nopu 

China’s 60+ “silver generation” is a growing market for e-commerce businesses. Many from this fast-growing group tried online shopping for the first time during the #COVID19 pandemic. More: http://alizi.la/2D2Nopu 

Consumers from China’s tier 1 and 2 cities have sophisticated tastes and a keen interest in global brands. More: http://alizi.la/2D2Nopu 

Representing China’s emerging power spenders, shoppers from lower-tier cities spent $2.3 trillion in 2017 and are expected to have an annual household consumption of US$6.9 trillion by 2030. More: http://alizi.la/2FYG4w5 

In China's rural areas underserved by brick-and-mortar stores, consumers and merchants alike are increasingly turning to e-commerce. To learn how Alibaba’s Taobao Villages are helping drive this growth: http://alizi.la/31x5J7F