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Sometimes as a designer, it& #39;s more important to build alignment, consensus, and advocacy than it is to design. It& #39;s more important than pixels and whiteboards. It& #39;s more important than mockups and prototypes and vision sprints.
Sometimes it means giving the same presentation 10 times to 10 different groups. Sometimes it& #39;s finding 10 different ways to have the same conversation with the same group of people, because the past 9 times it didn& #39;t land.
Sometimes big ideas take a long time to get off the ground. Folks in tech use the word incubation, but it& #39;s more gardening. You can& #39;t just stick a heat lamp on it and wait for something to hatch. It takes work to figure out what the right goals are, the first milestone,
the narrative that will resonate with folks in a way that doesn& #39;t just make them nod in approval — but in a way that gets them excited enough about its potential that their time and resources and energy are worth dedicating to it.
People guard their time fiercely, as they should. It& #39;s your responsibility to understand who needs to be involved and take the time and effort to help them see why and then actively maintain that relationship once it& #39;s there.
Sometimes people will be skeptical or hesitant. They don& #39;t see the value, or they don& #39;t think it& #39;s a real problem, or they need more validation to get on board. Sometimes you need to come with a ledger book. Vision narratives don& #39;t always work.
Dispelling confusion and doubt can be exhausting and demoralizing. Sometimes it feels like this
