Read on Twitter
1. Understand your target audience (before creating content)
figure out typical customer pain points
answer common questions
write content that turns a shopper into a customer
figure out typical customer pain points answer common questions write content that turns a shopper into a customer
2. Make a content plan
do some keyword research (& then do some more)
find the KWs your target audience are searching for
in short: find questions, create answers
do some keyword research (& then do some more) find the KWs your target audience are searching for in short: find questions, create answers
3. Publish regular content
publish *good & useful* content regularly
rinse & repeat
publish *good & useful* content regularly rinse & repeat
4. Update old content
find content that performed well in the past and update it.
Go to GSC, order pages by impressions (high to low) & look for pages with a poor ranking position to improve
find content that performed well in the past and update it. Go to GSC, order pages by impressions (high to low) & look for pages with a poor ranking position to improve
5. Create evergreen content
evergreen content doesn't go out of date
create content that will bring in traffic forever
evergreen content doesn't go out of date create content that will bring in traffic forever
6. Repurpose your content
get more blog posts by repurposing into other formats
videos, images, social posts, PDFs etc
TIP: this Twitter thread is a repurposed blog post (how meta!)
get more blog posts by repurposing into other formats videos, images, social posts, PDFs etc TIP: this Twitter thread is a repurposed blog post (how meta!)
7. Reverse engineer your competitors
see what's working for your competition...
... and then do it better
see what's working for your competition... ... and then do it better
8. Don’t forget SEO basics
optimise your page (page title + meta description + URL)
meet search intent (aka give people what they want)
have a fast loading site
get links
optimise your page (page title + meta description + URL) meet search intent (aka give people what they want) have a fast loading site get links
9. Learn from others
if you are the smartest person in the room, you are in the wrong room
Follow these for SEO goodness:
@JHTScherck
@nick_eubanks
@Suganthanmn
@aleyda
@KaneJamison
@Kammie_Jenkins
@jackiecchu
(+ loads more!)
if you are the smartest person in the room, you are in the wrong room Follow these for SEO goodness:@JHTScherck
@nick_eubanks
@Suganthanmn
@aleyda
@KaneJamison
@Kammie_Jenkins
@jackiecchu
(+ loads more!)
10. Quality > quantity
publish regular content but not at the expense of quality.
more in-depth + more research is better for SEO
publish regular content but not at the expense of quality. more in-depth + more research is better for SEO
11. Track your progress
without tracking stuff, you won't know what's working.
track your content marketing efforts using Google Analytics
pick a few KPIs that are important to you
without tracking stuff, you won't know what's working. track your content marketing efforts using Google Analytics pick a few KPIs that are important to you
12. Measure and learn (aka do more of what works)
tracking stuff is good, doing stuff with that data is better
Some useful things to track:
subscriber growth
time on site
traffic
sales
organic rankings
tracking stuff is good, doing stuff with that data is better Some useful things to track: subscriber growth time on site traffic sales organic rankings
That's it. Thanks for reading.
You can read the full blog post here + check out some of our other posts if you want
https://loganix.com/content-marketing-for-small-business/
You can read the full blog post here + check out some of our other posts if you want
https://loganix.com/content-marketing-for-small-business/
