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A no-bullshit approach to writing better copy.
....even a chimp can do it.
Thread
....even a chimp can do it.
Thread
1/
Emotionally appealing primary promise
+
Unique mechanism
=
Intellectually interesting appealing.
Boom! That there is quite literally the secrete sauce you use as template for your copy...but Iâll explain.
Emotionally appealing primary promise
+
Unique mechanism
=
Intellectually interesting appealing.
Boom! That there is quite literally the secrete sauce you use as template for your copy...but Iâll explain.
2/
âEmotionally appealing primary promiseâ
This is the promise you are making to whomever you are trying to get your message across to.
It is the outcome they will receive from consuming/using your service or product.
âEmotionally appealing primary promiseâ
This is the promise you are making to whomever you are trying to get your message across to.
It is the outcome they will receive from consuming/using your service or product.
3/
âUnique mechanismâ
This here is the âgimmickâ, or âthe hookâ as its known in the music industry.
This is what gets your attention.
âUnique mechanismâ
This here is the âgimmickâ, or âthe hookâ as its known in the music industry.
This is what gets your attention.
4/
âIntellectually interesting appealâ
Once the first two are added together...
....the outcome will be the intellectually interesting appeal.
Think of this is that feeling of desire.
âIntellectually interesting appealâ
Once the first two are added together...
....the outcome will be the intellectually interesting appeal.
Think of this is that feeling of desire.
5/
Here is an example of an emotionally appealing primary promise.
This is what is being promised.
Here is an example of an emotionally appealing primary promise.
This is what is being promised.
6/
This here is the unique mechanism.
...Because who wouldnât like to work a 4 hour work week.
This here is the unique mechanism.
...Because who wouldnât like to work a 4 hour work week.
7/
I even did this with the title of this thread.
Can you spot it?
I even did this with the title of this thread.
Can you spot it?
