Building a Brand:

Why Packaging is Important

A Thread

Do you remember that feeling of being a kid on Christmas?

You see that beautiful box that you can't wait to open

That's the beauty of packaging.

Packaging could be one of the key factors that a customer chooses your product over a competitors.

Don't overlook packaging and think it's just added costs because it could be the difference in closing a sale.

People are drawn to aesthetically pleasing things

Let's look at some packaging examples.

Are you more drawn to Apple's packaging design or a brown blank box?

With correct packaging, you create that brand recognition.

You know a Starbuck's cup when you see one. The design is simple isn't it? But it's now known as the Starbuck's look.

This is exactly why packaging is important. Don't sleep on packaging.

Color psychology is important in choosing your design. You want to market your product through the colors.

People have different emotions when they see specific colors.

Consider what your packaging is saying about your product and your brand.

Is it good? Can it be better?

It’s also wise to think about what messages your product’s packaging is conveying to shoppers and consumers.

I hope I can create a strong message through @SockerPunchHQ 's packaging and don't let you all down.

Stay tuned for more branding tips!