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If you're investing a lot into content marketing, set yourself up for success first.
Even the best content will be ignored by Google and your audience if you miss these 5 critical investments.
A thread
Even the best content will be ignored by Google and your audience if you miss these 5 critical investments.
A thread
1. Increase your site speed
I've taken articles from the abyss of page 2 to page 1 on Google simply by increasing my site speed.
Keep an eye on site speed. Google prefers to give great experiences to people. Fast sites are easier to read.
I've taken articles from the abyss of page 2 to page 1 on Google simply by increasing my site speed.
Keep an eye on site speed. Google prefers to give great experiences to people. Fast sites are easier to read.
2. Redesign your blog
Design is important to user experience and SEO.
If your blog is bleak and uninteresting, no one will read it.
On the other side, if it is full of popups and distractions, people will hate it.
If your content is important to you, go the extra mile.
Design is important to user experience and SEO.
If your blog is bleak and uninteresting, no one will read it.
On the other side, if it is full of popups and distractions, people will hate it.
If your content is important to you, go the extra mile.
3. Ensure each blog always has a next step
If there's no next step for blog readers, why even bother promoting your blog?
Not all of us can write an ebook for each article we write, so I recommend simply offering a download of the article.
I picked this trick up from @nevmed
If there's no next step for blog readers, why even bother promoting your blog?
Not all of us can write an ebook for each article we write, so I recommend simply offering a download of the article.
I picked this trick up from @nevmed
4. Have a distribution plan ready
If you don't have a distribution plan, no one will see your hard work.
Each platform has different needs for being seen.
Know how you need to reformat your content to gather attention before you write it!
If you don't have a distribution plan, no one will see your hard work.
Each platform has different needs for being seen.
Know how you need to reformat your content to gather attention before you write it!
5. Build systems to avoid burnout
If each new blog post takes 20 hours, you'll never create it at scale.
Great content works, but volume is more important to be noticed.
People crave CONSISTENCY.
Have blog templates and social posts ready so you don't reinvent the wheel.
If each new blog post takes 20 hours, you'll never create it at scale.
Great content works, but volume is more important to be noticed.
People crave CONSISTENCY.
Have blog templates and social posts ready so you don't reinvent the wheel.
Ask these questions early and your content will perform much better.
I'm working on my own content and this is how I think about my blog.
If you're interested in following along, check out http://scriptsformarketers.com
I'm working on my own content and this is how I think about my blog.
If you're interested in following along, check out http://scriptsformarketers.com
