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PR & MARKETING MYTHBUSTINGSooo... want to promote your game? Let’s debunk some PR & marketing myths first.
(a thread)
Myth #1 - You’ve got to get TONNES of press 
Yeah. Not really.
Press coverage raises your profile & boosts credibility. But this only counts for anything if your reviews/articles are being read by your target audience. Focus on quality & relevance, not quantity. Be niche.
Yeah. Not really.
Press coverage raises your profile & boosts credibility. But this only counts for anything if your reviews/articles are being read by your target audience. Focus on quality & relevance, not quantity. Be niche.
Myth #2 - If your game is great, it will sell itself 
Sorry! Not true.
No matter how great it is - your game needs to be visible to convert to
. And that means taking all of your great gameplay footage, and figuring out how to get eyeballs on it. It won’t distribute itself!
Sorry! Not true.
No matter how great it is - your game needs to be visible to convert to
. And that means taking all of your great gameplay footage, and figuring out how to get eyeballs on it. It won’t distribute itself!
Myth #3 - Always be consistent 
Well, sort of.
You need a consistent message, tone & brand. And you have to keep at it!
But often your marketing must evolve. Separate your campaign into phases - with their own objectives & tactics. Plus, always analyse your successes & adapt
Well, sort of.
You need a consistent message, tone & brand. And you have to keep at it!
But often your marketing must evolve. Separate your campaign into phases - with their own objectives & tactics. Plus, always analyse your successes & adapt
