https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌟" title="Leuchtender Stern" aria-label="Emoji: Leuchtender Stern">PR & MARKETING MYTHBUSTINGhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🌟" title="Leuchtender Stern" aria-label="Emoji: Leuchtender Stern">

Sooo... want to promote your game? Let’s debunk some PR & marketing myths first.

(a thread) https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

Myth #1 - You’ve got to get TONNES of press https://abs.twimg.com/emoji/v2/... draggable="false" alt="🗞" title="Eingerollte Zeitung" aria-label="Emoji: Eingerollte Zeitung">

Yeah. Not really.

Press coverage raises your profile & boosts credibility. But this only counts for anything if your reviews/articles are being read by your target audience. Focus on quality & relevance, not quantity. Be niche.

Myth #2 - If your game is great, it will sell itself https://abs.twimg.com/emoji/v2/... draggable="false" alt="💕" title="Zwei Herzen" aria-label="Emoji: Zwei Herzen">

Sorry! Not true.

No matter how great it is - your game needs to be visible to convert to https://abs.twimg.com/emoji/v2/... draggable="false" alt="💵" title="Banknote mit Dollar-Zeichen" aria-label="Emoji: Banknote mit Dollar-Zeichen">. And that means taking all of your great gameplay footage, and figuring out how to get eyeballs on it. It won’t distribute itself!

Myth #3 - Always be consistent https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌" title="Raising hands" aria-label="Emoji: Raising hands">

Well, sort of.

You need a consistent message, tone & brand. And you have to keep at it!

But often your marketing must evolve. Separate your campaign into phases - with their own objectives & tactics. Plus, always analyse your successes & adapt