https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht"> My Exact Facebook Ads Testing Strategy https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚨" title="Polizeiautos mit drehendem Licht" aria-label="Emoji: Polizeiautos mit drehendem Licht">

Folks, I want to share with you the exact strategy I do every time I start a new e-commerce store or work with a client that never ran Facebook ads

First I start with research and deciding on the approach

HIGH-VALUE THREAD https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">

After I have done my initial research, I head over to Facebook Ads and start with structuring my first campaign

Here& #39;s how you set your Audience testing campaign:

- Conversions (Purchases; or leads if selling services)
- ABO (never use CBO for audience testing)

- Select countries you want to target
- Age range leave at 18-65+
- All genders (unless you are selling gender-specific products)
- Language leave blank
- Only ONE interest per ad set
- $10 daily budget per ad set

When setting a budget, keep on your mind that you need to run this campaign for at least 3 days

Number of ad sets should represent your overall budget for testing

Example:

- Your overall budget is $90
- That& #39;s $30 per day (3 days)
- Which means you can run max. 3 ad sets

For creatives, you can either:

- Set up one Dynamic Creative and test a bunch of assets at once
- Run 3 ads with different images or headlines

Don& #39;t forget to schedule your ads to midnight the next day.

I recommend to test new products on Friday, here& #39;s why https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/JakubSzunyogh/status/1296975421125398528?s=20">https://twitter.com/JakubSzun...

Now you only need to wait for 3 days and do exactly this:

1. Come back to your Facebook ads
2. Look at the data
3. Figure out how& #39;s it working and what you can improve
4. Improve those stuff and continue running your ads

To be honest with you, this topic of when to scale your ads and when to kill them is very complex to be fit in one Tweet

That& #39;s why "Scaling Your Ads" chapter in my course has 18 minutes and I& #39;m explaining everything you need to know when scaling or killing your ads

This is the exact Audience Testing strategy I used when optimizing my client& #39;s campaigns, where I was able to increase the ROAS from 3.77 to 8.30 in one week

Here& #39;s the whole story https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> https://twitter.com/JakubSzunyogh/status/1295735759702503425?s=20">https://twitter.com/JakubSzun...

P.S. This testing strategy itself is worth way more than what I sell my Facebook Ads course for

It& #39;s only $49 and has 146 minutes of nothing but pure value + 128-page deck with a step by step showcase

Turn your Facebook Ads to profit today https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten"> http://www.gum.co/yakup ">https://www.gum.co/yakup&quo...

Here& #39;s what other people say about the course:

http://www.gum.co/yakup ">https://www.gum.co/yakup&quo...