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1/n) The first product Sony ever launched was an electric rice cooker.
A thread
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧵" title="Thread" aria-label="Emoji: Thread"> on Sony Group - A Japanese Multinational Conglomerate.
A thread
2/n) This is the image of the Rice Cooker.
3/n) The company started in 1946, after World War II by Masaru Ibuka and Akio Morita as Tokyo Tsushin Kogyo(Tokyo Telecommunications Engineering Corporation) with the capital of 190,000 Japanese Yen. Both met during World War II.
4/n) They worked together for 40 years in what has been called one of "business history& #39;s most productive and intriguing relationships".
5/n) Interesting trivia about the name:
To look for more romanised name Tokyo Tsushin Kogyo considered using initials TTK but railways already used it so dropped it.
Then they used the acronym "totsuko" but Americans find it difficult to pronounce so they dropped it to.a
To look for more romanised name Tokyo Tsushin Kogyo considered using initials TTK but railways already used it so dropped it.
Then they used the acronym "totsuko" but Americans find it difficult to pronounce so they dropped it to.a
6/n) Another name they considered was Tokyo Teletech but after finding that a company in America already exist with brand name Teletech they changed it to Sony in 1958.
7/n) Sony Corporation engaged in businesses through it& #39;s seven Operating Component- Sony Electronics, Sony Semiconductor Solutions, Sony Pictures, Sony Music, Sony Interactive Entertainment, Sony Financial Holdings, and others(schools and foundations)
8/n) The company& #39;s electronic segment includes A/V, TV, PC, monitors, computer peripherals, telecommunications devices, and equipment for medicals business.
9/n) Their products include, the transistor radio, the trinitron TV, the Betamax VCR, the CD player, the walkman portable cassette player, and the PlayStation console. This generates two-third of overall revenue.
10/n) Their semiconductor devices include image sensors (HAD, CCD, Exmor), image processors(BIONZ), laser diodes, system LSIs, and others.
World& #39;s largest manufacturer of CMOS image sensors as it& #39;s chips are widely used in the digital camera, tablet and smartphones.
World& #39;s largest manufacturer of CMOS image sensors as it& #39;s chips are widely used in the digital camera, tablet and smartphones.
11/n) Their gaming and Network services are best known for a popular line of PlayStation consoles. It generates about 9 percent of revenues.
12/n) Their products include
PlayStation(1994)
PlayStation 2(2000)
PlayStation 3(2006)
PSP(2004)
PSP Go(2009),
PlayStation Vita(2011 & 2012)
PlayStation 4(2013)
PlayStation VR(2016)
PlayStation(1994)
PlayStation 2(2000)
PlayStation 3(2006)
PSP(2004)
PSP Go(2009),
PlayStation Vita(2011 & 2012)
PlayStation 4(2013)
PlayStation VR(2016)
13/n) About 7 per cent of revenues come from Sony& #39;s motion picture and TV business includes Columbia & TriStar studio, and other companies such as Screen Gems, Sony pictures classics, Sony Pictures Home Entertainment, Sony Pictures Television.
14/n) Their entertainment network spread globally. They have a studio in California, in Japan and network in India. From channels to production houses they have it all.
Maybe another thread for Sony entertainment pictures.
Maybe another thread for Sony entertainment pictures.
15/n) Some of their films include Karate Kid, Men in Black, Spider-Man.
Sony Pictures networks India operates 26 TV channels, 1 OTT, 1 film production, and 1 independent production venture.
Sony Pictures networks India operates 26 TV channels, 1 OTT, 1 film production, and 1 independent production venture.
16/n) Sony has many units in Music, Sony Music Entertainment Japan, Sony Music UK, Sony Music India, Sony Music Group in America.
Sony Music is the second largest record companies in the world after Universal Music group. It generates 10 percent of revenues.
Sony Music is the second largest record companies in the world after Universal Music group. It generates 10 percent of revenues.
17/n) 1929-38: American Record Corporation
1938-70: Columbia/CBS Records
1971-91: CBS Records Group
1991-2004: Birth of Sony Music Entertainment
2004-2008: Sony BMG: Joint venture with Bertelsmann
2008-present: Sony Music Entertainment and restructuring
1938-70: Columbia/CBS Records
1971-91: CBS Records Group
1991-2004: Birth of Sony Music Entertainment
2004-2008: Sony BMG: Joint venture with Bertelsmann
2008-present: Sony Music Entertainment and restructuring
18/n) Sony Financial Holdings is a holding company for sony& #39;s financial services business which includes Sony Life(Japan & Philippines), Sony Assurance, Sony Bank, etc. It is the most profitable business of Sony. It generates 6 percent of revenues.
19/n) The overall revenue of Sony Corporation in 2020 is 8.259 trillion Japanese Yen = $78.01 billion = INR 57,84,28,33,66,359.90
20/n) In 2008, Sony ranked 97th in Fortune Global List.
In 2014, Sony ranked 105th on the same list.
In 1973, Sony received the first Emmy awarded to a Japanese company, for developing the Trinitron colour TV.
In 2014, Sony ranked 105th on the same list.
In 1973, Sony received the first Emmy awarded to a Japanese company, for developing the Trinitron colour TV.
21/n) In it& #39;s first year TTK registered a profit of $300 on sales of less than $7000.
Even though their first few products failed,(rice cooker, transistor) but with constant approach to launch new products and explore different sectors, company made it& #39;s mark in the industry.
Even though their first few products failed,(rice cooker, transistor) but with constant approach to launch new products and explore different sectors, company made it& #39;s mark in the industry.
22/n) The first branded product they launched was a tape recorder TR-55 in 1950& #39;s. It performed poorly.
What caught attention of the market was TR-63 an inexpensive shirt-pocket-sized all-transistor radio in 1957.
What caught attention of the market was TR-63 an inexpensive shirt-pocket-sized all-transistor radio in 1957.
23/n) Sony began global business in 1960 by opening its first branch in the US.
In 1968, they opened a store in the UK.
In Spain and France, in 1973.
German operations started in 1986.
And in 1944, they launched in India.
In 1968, they opened a store in the UK.
In Spain and France, in 1973.
German operations started in 1986.
And in 1944, they launched in India.
24/n) Sony run many foundations and schools-
Sony foundation for school
Sony Music foundation
Sony USA Foundation Inc.
Sony foundation Australia Trustee Ltd.
Sony of Canada Science Scholarship Foundation Inc.
Sony Europe foundation
Sohoku College
Sony foundation for school
Sony Music foundation
Sony USA Foundation Inc.
Sony foundation Australia Trustee Ltd.
Sony of Canada Science Scholarship Foundation Inc.
Sony Europe foundation
Sohoku College
25/n) The company& #39;s current slogan is "Be Moved".
Their former includes "The one and only" (1979-82),
"It& #39;s a Sony" (1982-2005),
"Like no other" (2005-2009), "make.believe" (2009-2013).
The end for now. If I find something interesting will add here.
Their former includes "The one and only" (1979-82),
"It& #39;s a Sony" (1982-2005),
"Like no other" (2005-2009), "make.believe" (2009-2013).
The end for now. If I find something interesting will add here.
#SonyCorporations #thread #SonyIndia https://docs.google.com/document/d/1tnexuEeaeHXtOgjspjH9EX_dBRGLU1JNLIWs5kkir0U/edit?usp=drivesdk">https://docs.google.com/document/...
There& #39;s so much to add in this thread but maybe for the next time.
@zhr_jafri will wait for your feedback.
@zhr_jafri will wait for your feedback.
