Read on Twitter
Email marketing and writing newsletters is a whole world of its own... And it is super interesting to optimise!
Did you know that with small tweaks in how your email looks, you can improve open rates?
Let& #39;s check out a four email basics
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten">
#EmailMarketing #emailoptimization
Did you know that with small tweaks in how your email looks, you can improve open rates?
Let& #39;s check out a four email basics
#EmailMarketing #emailoptimization
#EmailMarketing #emailoptimization" title="Email marketing and writing newsletters is a whole world of its own... And it is super interesting to optimise!Did you know that with small tweaks in how your email looks, you can improve open rates? Let& #39;s check out a four email basics https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten"> #EmailMarketing #emailoptimization" class="img-responsive" style="max-width:100%;"/>
1. Make the sender VERY clear.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen">Not just a”From: Linda”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen"> Don& #39;t send from an unmonitored inbox
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Yes for a more informative “From: Mrs. King’s Newsletter”
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Send from a monitored mail and encourage people reaching out!
Not just a”From: Linda”https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen"> Don& #39;t send from an unmonitored inboxhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Yes for a more informative “From: Mrs. King’s Newsletter”https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Send from a monitored mail and encourage people reaching out!" title="1. Make the sender VERY clear.https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen">Not just a”From: Linda”https://abs.twimg.com/emoji/v2/... draggable="false" alt="❌" title="Kreuzzeichen" aria-label="Emoji: Kreuzzeichen"> Don& #39;t send from an unmonitored inboxhttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Yes for a more informative “From: Mrs. King’s Newsletter”https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Send from a monitored mail and encourage people reaching out!" class="img-responsive" style="max-width:100%;"/>
2. Make your Subject Line POP
47% of people open emails based on the subject line
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Use an attention grabbing subject line
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Include the receivers name
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> You can make it stand out with emojis
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> use very short or very long subject lines to stand out (avg. 44 characters)
47% of people open emails based on the subject line
Use an attention grabbing subject linehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Include the receivers namehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> You can make it stand out with emojishttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> use very short or very long subject lines to stand out (avg. 44 characters)" title="2. Make your Subject Line POP47% of people open emails based on the subject linehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Use an attention grabbing subject linehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Include the receivers namehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> You can make it stand out with emojishttps://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> use very short or very long subject lines to stand out (avg. 44 characters)" class="img-responsive" style="max-width:100%;"/>
3. Make the most of your preheader text!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Preheaders give you MORE CHARACTERS to play with that show in the inbox!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Update it from the default!!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Continue your subject line message, don’t just repeat it.
Preheaders give you MORE CHARACTERS to play with that show in the inbox!https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Update it from the default!!https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Continue your subject line message, don’t just repeat it." title="3. Make the most of your preheader text!https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Preheaders give you MORE CHARACTERS to play with that show in the inbox!https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Update it from the default!!https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Continue your subject line message, don’t just repeat it." class="img-responsive" style="max-width:100%;"/>
4. Double check how your email looks in the inbox (This is also the notification!)
Remember - This is what everyone will see, the rest of the content is only seen by those who OPEN the email!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚠️" title="Warnsignal" aria-label="Emoji: Warnsignal"> It doesn’t matter what your email says if you can’t get people to open the email!!
Remember - This is what everyone will see, the rest of the content is only seen by those who OPEN the email!
It doesn’t matter what your email says if you can’t get people to open the email!!" title="4. Double check how your email looks in the inbox (This is also the notification!)Remember - This is what everyone will see, the rest of the content is only seen by those who OPEN the email!https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚠️" title="Warnsignal" aria-label="Emoji: Warnsignal"> It doesn’t matter what your email says if you can’t get people to open the email!!" class="img-responsive" style="max-width:100%;"/>
So, let& #39;s recap:
https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> Be clear who it comes from!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> Add an attention grabbing subject line!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> Make the most of the preheader space
https://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> Double check how it shows in the inbox+notification!
Happy email writing everyone!
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">
Happy email writing everyone!
Be clear who it comes from! https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> Add an attention grabbing subject line!https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> Make the most of the preheader spacehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> Double check how it shows in the inbox+notification!Happy email writing everyone! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">" title="So, let& #39;s recap: https://abs.twimg.com/emoji/v2/... draggable="false" alt="1⃣" title="Tastenkappe Ziffer 1" aria-label="Emoji: Tastenkappe Ziffer 1"> Be clear who it comes from! https://abs.twimg.com/emoji/v2/... draggable="false" alt="2⃣" title="Tastenkappe Ziffer 2" aria-label="Emoji: Tastenkappe Ziffer 2"> Add an attention grabbing subject line!https://abs.twimg.com/emoji/v2/... draggable="false" alt="3⃣" title="Tastenkappe Ziffer 3" aria-label="Emoji: Tastenkappe Ziffer 3"> Make the most of the preheader spacehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="4⃣" title="Tastenkappe Ziffer 4" aria-label="Emoji: Tastenkappe Ziffer 4"> Double check how it shows in the inbox+notification!Happy email writing everyone! https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag">" class="img-responsive" style="max-width:100%;"/>
