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Email marketing and writing newsletters is a whole world of its own... And it is super interesting to optimise!
Did you know that with small tweaks in how your email looks, you can improve open rates?
Let's check out a four email basics
#EmailMarketing #emailoptimization
Did you know that with small tweaks in how your email looks, you can improve open rates?
Let's check out a four email basics
#EmailMarketing #emailoptimization
1. Make the sender VERY clear.
Not just a”From: Linda”
Don't send from an unmonitored inbox
Yes for a more informative “From: Mrs. King’s Newsletter”
Send from a monitored mail and encourage people reaching out!
Not just a”From: Linda” Don't send from an unmonitored inbox Yes for a more informative “From: Mrs. King’s Newsletter” Send from a monitored mail and encourage people reaching out!
2. Make your Subject Line POP
47% of people open emails based on the subject line
Use an attention grabbing subject line
Include the receivers name
You can make it stand out with emojis
use very short or very long subject lines to stand out (avg. 44 characters)
47% of people open emails based on the subject line
Use an attention grabbing subject line Include the receivers name You can make it stand out with emojis use very short or very long subject lines to stand out (avg. 44 characters)
3. Make the most of your preheader text!
Preheaders give you MORE CHARACTERS to play with that show in the inbox!
Update it from the default!!
Continue your subject line message, don’t just repeat it.
Preheaders give you MORE CHARACTERS to play with that show in the inbox! Update it from the default!! Continue your subject line message, don’t just repeat it.
4. Double check how your email looks in the inbox (This is also the notification!)
Remember - This is what everyone will see, the rest of the content is only seen by those who OPEN the email!
It doesn’t matter what your email says if you can’t get people to open the email!!
Remember - This is what everyone will see, the rest of the content is only seen by those who OPEN the email!
It doesn’t matter what your email says if you can’t get people to open the email!!
So, let's recap:
Be clear who it comes from!
Add an attention grabbing subject line!
Make the most of the preheader space
Double check how it shows in the inbox+notification!
Happy email writing everyone!
Be clear who it comes from! Add an attention grabbing subject line! Make the most of the preheader space Double check how it shows in the inbox+notification!Happy email writing everyone!
