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Digital Marketing Audits should comprehensively answer the BIG question ... how effective are your digital marketing activities??
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A digital marketing audit "helps clarify and empower decision making for your digital efforts" - @AugustAsh
We've created a PPTX template (link at the end of the thread) covering:
1. Website
2. SEO
3. SEM & Paid Media
4. Social Media
5. Email Marketing
We've created a PPTX template (link at the end of the thread) covering:
1. Website
2. SEO
3. SEM & Paid Media
4. Social Media
5. Email Marketing
1. Website Audit
It all starts with @googleanalytics.
Look for top-level traffic trends. Focus on answering these q's:
- Are sessions trending up or down? Why?
- Are conversions trending up or down? Why?
- What are the most viewed pages?
- What are the best traffic sources?
It all starts with @googleanalytics.
Look for top-level traffic trends. Focus on answering these q's:
- Are sessions trending up or down? Why?
- Are conversions trending up or down? Why?
- What are the most viewed pages?
- What are the best traffic sources?
2. SEO Audit
Of the many factors affecting search rankings, run these checks first:
- Crawl pages for on-page SEO issues: https://www.seoptimer.com/seo-crawler/
- Check content quality: https://www.seoptimer.com/keyword-density-tool
- Run a speed test: https://www.seoptimer.com/website-speed-test
Of the many factors affecting search rankings, run these checks first:
- Crawl pages for on-page SEO issues: https://www.seoptimer.com/seo-crawler/
- Check content quality: https://www.seoptimer.com/keyword-density-tool
- Run a speed test: https://www.seoptimer.com/website-speed-test
2. SEO Audit (cont'd)
- Check for broken links: https://www.seoptimer.com/broken-link-checker
- Audit search rankings: https://www.seoptimer.com/keyword-tool
- For local businesses, check their Google My Business listing for reviews
- Check all meta, title, heading and image alt tags: https://www.seoptimer.com/free-tools
- Check for broken links: https://www.seoptimer.com/broken-link-checker
- Audit search rankings: https://www.seoptimer.com/keyword-tool
- For local businesses, check their Google My Business listing for reviews
- Check all meta, title, heading and image alt tags: https://www.seoptimer.com/free-tools
3. SEM & Paid Media Audit
Open @GoogleAds.
List all target keywords including impressions, clicks, conversions. Really interrogate these.
Export all ad creative and sense-check with real customers (if possible).
Also check cost & bid and audiences.
Open @GoogleAds.
List all target keywords including impressions, clicks, conversions. Really interrogate these.
Export all ad creative and sense-check with real customers (if possible).
Also check cost & bid and audiences.
3. SEM & Paid Media Audit (cont'd)
Export performance from display ads like GDN or any other ad network / programmatic platform like @AdRoll. Main metrics will likely be CPM and CPC.
Check if any Native ads are running (ie @Outbrain) and benchmark CPM and CPC too.
Export performance from display ads like GDN or any other ad network / programmatic platform like @AdRoll. Main metrics will likely be CPM and CPC.
Check if any Native ads are running (ie @Outbrain) and benchmark CPM and CPC too.
4. Social Media Audit
Use a social analytics tool like @socialstatusio to rank organic & paid posts. Focus on answering these q's:
- Is organic reach going up or down?
- Is Engagement Rate going up or down?
- Which social channel is performing best?
- Is social driving traffic?
Use a social analytics tool like @socialstatusio to rank organic & paid posts. Focus on answering these q's:
- Is organic reach going up or down?
- Is Engagement Rate going up or down?
- Which social channel is performing best?
- Is social driving traffic?
4. Social Media Audit (cont'd)
Use a social listening tool like @AwarioApp to find on-topic mentions on social channels.
Social listening is all about answering:
- Where are conversations happening?
- What are they talking about?
- Who are the key people driving it?
Use a social listening tool like @AwarioApp to find on-topic mentions on social channels.
Social listening is all about answering:
- Where are conversations happening?
- What are they talking about?
- Who are the key people driving it?
5. Email Marketing Audit
Export all previous email campaigns and benchmark key metrics:
- Bounce rate
- Open rate
- Click through rate and/or Conversion rate
- Unsubscribe rate
Check Subject lines, Headings, Body copy, and most of all, is the Call to Action (CTA) compelling?
Export all previous email campaigns and benchmark key metrics:
- Bounce rate
- Open rate
- Click through rate and/or Conversion rate
- Unsubscribe rate
Check Subject lines, Headings, Body copy, and most of all, is the Call to Action (CTA) compelling?
5. Email Marketing Audit (cont'd)
You should also audit list quality:
- Were high quality contacts acquired?
- Was there a double opt-in?
- Does on-site behavioral data exist for contacts?
- Are contacts in segments?
- What send frequencies were used previously?
You should also audit list quality:
- Were high quality contacts acquired?
- Was there a double opt-in?
- Does on-site behavioral data exist for contacts?
- Are contacts in segments?
- What send frequencies were used previously?
That's it! Need a shortcut? Use the web's best Site Audit tool for free: https://www.seoptimer.com/
Don't forget to download the PowerPoint template too. Your clients or boss will love it: https://www.seoptimer.com/dmat/
#digitalmarketingaudit #seo #seoptimer
Don't forget to download the PowerPoint template too. Your clients or boss will love it: https://www.seoptimer.com/dmat/
#digitalmarketingaudit #seo #seoptimer
