I attended a webinar hosted by @david_perell and @lennysan on writing in public.

Here are the top 7 lessons and takeaways.

Thread

Lesson 1: Deliver consistent value to people

This came up time and time again in Lenny's presentation. It doesn't matter what you write or how often you write if what you are writing is not valuable to others.

Lesson 2: Guest post early

Find audiences you can tap into early on in your journey to build your subscriber base. Lenny did this to get to his first 1000 subscribers.

Find blogs with similar audiences to yours and see if they would be interested in working with you.

Lesson 3: Hard work pays off

Lenny spent 100 hours on a multi-part blog post answering questions that were coming into his inbox. This ultimately doubled his subscriber base.

People were interested in what he was researching and so he put in the time and delivered.

Lesson 4: There are three rules for delivering value

1) Make it actionable and practical.
2) Talk about what you know. Loop in experts when you don't.
3) Add something new to the conversation.

Lesson 5: Primary research is what will separate you from the crowd

People don't have the time to do primary research and go deep on a topic. If you do, then this will automatically put you miles ahead of the pack.

Lesson 6: The Twitter Newsletter Flywheel

Extract the best parts of a post and give it away on Twitter for free.

The reverse works too - if a tweet does well, consider writing a full post about it. People don't want to be teased with clickbait.

Lesson 7: The Screenshot Test is a good metric to test if what you are writing is valuable

If you can write something that someone wants to screenshot and keep forever, you've got something good. Aim for this.

Lots of gems in this webinar but these are my quick thoughts. Will go through my notes and synthesize deeper insights as well!

Thanks for hosting @david_perell and @lennysan!