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Every CEO should have a 1-page growth strategy written down on paper. A thread 
0/ Who is our core customer? A lot of us have this in our heads, but this is your opportunity to get *specific*. A great way to do this is to find your Top 10 highest LTV customers and map the patterns you find from that list.
1/ What are the macro trends affecting our customer? If you’re operating a SaaS business, chances are some macro trigger event impact these customers in such as way that that made your SaaS an important and urgent solution they needed to invest in.
2/ What is our core strength? Chances are you have competitors. But why do customers, and especially your top LTV customers choose you and consistently renew, expand and stay with you? There’s a super power your offering has, it could be a feature or it could be an intangible.
3/ What are the major threats? Who are your biggest competitors? What moves could they make that would make them unstoppable? What features, partnerships, campaigns are they running that can negatively impact you?
4/ How do we strengthen #2 and innovate for #3? This is the best part and can open up great conversations on your growth strategy going forward where you can innovate and dominate in your market.
5/ Take a moment and write all this down and force yourself and your team to fit it into a one page strategy. For more on this, check out my episode on how to run a strategy offsite with your team
The Steps of the Strategic Planning Process:
The Steps of the Strategic Planning Process:
