1/
I've had a pretty good run selling projects. There's not one trick that works: I've read two pages of the script. I've read two pages of a novel, which Is not what I'm selling that day. Once I walked in with a bottle of mezcal, and the story of how my great-grandfather died.
It changes from one project to the next. It adapts. You adapt. You decide what it is about that idea that will make everyone in the room want to see it made.
But one thing that has worked every single time for me...
2/
Is showing them a video of how the project will feel. I know in this town you can pay another filmmaker to do a tiny movie for you. That's bullshit. What you need is to find with very few perfect images and moments
3/
a couple of phrases, a sprinkle of storytelling and the right sound. What only you can put together. The less it looks like other things, the better.
I learnt this with my first movie, when nobody believed I could direct my own script.
And then I had a bidding war.
4/ All those years ago, in Mexico City, a designer/artist/tech wizard helped me land the ideas. He then created the graphic identity of my second movie. He even has a cameo in it.
Then he moved to San Francisco.
5/ last year he reached out to ask how could we do stuff together, again.
He's a genius, and most of all, he gets what is inside of my skull.
He helped me land Book of Souls, a darling project, and last week another truly incredible thing I can't talk about yet.
All this to say: Find. Your. Accomplices.
Grow with them. Find your tricks too, videos, mezcal, family mythology, McCarthy's novels, poetry. Do something no one else is doing. That's how you'll get the jobs that are worth getting.
Oh, he's @Jerrycid, BTW.
Gracias, Jerry.
You can follow @IssitaLopez.
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