Thread by @lolitataub, Underestimated founders + investors: what do you think about community-driven cos? In [...]

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📚" title="Bücher" aria-label="Emoji: Bücher">Underestimated founders + investors: what do you think about community-driven cos?

In this thread I explore:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤔" title="Denkendes Gesicht" aria-label="Emoji: Denkendes Gesicht"> What makes for a community-driven co

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🥳" title="Partying face" aria-label="Emoji: Partying face"> The benefits of community-driven cos

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✅" title="Fettes weißes Häkchen" aria-label="Emoji: Fettes weißes Häkchen"> Community must-haves

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🧰" title="Toolbox" aria-label="Emoji: Toolbox"> Tactics to build community

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌🏽" title="Raising hands (mittlerer Hautton)" aria-label="Emoji: Raising hands (mittlerer Hautton)"> Community-driven cos

/1

A community-driven co has a community that

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💜" title="Violettes Herz" aria-label="Emoji: Violettes Herz"> has shared values + provides value by solving problems of its members

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙋🏽‍♀️" title="Happy woman raising one hand (mittlerer Hautton)" aria-label="Emoji: Happy woman raising one hand (mittlerer Hautton)"> has members identify w/the community, trust it, and give to it

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎡" title="Riesenrad" aria-label="Emoji: Riesenrad"> sets off a marketing and sales flywheel

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔧" title="Schraubenschlüssel" aria-label="Emoji: Schraubenschlüssel"> informs the cos product development

/2

The benefits of community-driven cos
They increase

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💪🏽" title="Angespannter Bizeps (mittlerer Hautton)" aria-label="Emoji: Angespannter Bizeps (mittlerer Hautton)">retention

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💰" title="Geldsack" aria-label="Emoji: Geldsack">LTV

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📈" title="Tabelle mit Aufwärtstrend" aria-label="Emoji: Tabelle mit Aufwärtstrend">sales leads

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌱" title="Setzling" aria-label="Emoji: Setzling">organic word-of-mouth

https://abs.twimg.com/emoji/v2/... draggable="false" alt="☺️" title="Lächelndes Gesicht" aria-label="Emoji: Lächelndes Gesicht"> membership

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💸" title="Geld mit Flügeln" aria-label="Emoji: Geld mit Flügeln">margins

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken">sticky factor

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏰" title="Europäisches Schloss" aria-label="Emoji: Europäisches Schloss">difficulty in replicating the business

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💁🏽‍♀️" title="Frau verrät sich (mittlerer Hautton)" aria-label="Emoji: Frau verrät sich (mittlerer Hautton)">ease to recruit talent

For more read @bussgang& #39;s post. /3 https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage">https://hbr.org/2020/01/w...

When Community Becomes Your Competitive Advantage

How businesses shift from selling products to building networks.

https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage

The benefits of community-driven businesses
They decrease

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📉" title="Tabelle mit Abwärtstrend" aria-label="Emoji: Tabelle mit Abwärtstrend"> CAC

https://abs.twimg.com/emoji/v2/... draggable="false" alt="⬇️" title="Pfeil nach unten" aria-label="Emoji: Pfeil nach unten"> churn

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🔻" title="Nach unten zeigendes rotes Dreieck" aria-label="Emoji: Nach unten zeigendes rotes Dreieck"> marketing costs /4

Community must-haves

https://abs.twimg.com/emoji/v2/... draggable="false" alt="📖" title="Offenes Buch" aria-label="Emoji: Offenes Buch"> origin story

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💜" title="Violettes Herz" aria-label="Emoji: Violettes Herz"> vision, mission, and values

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙌🏽" title="Raising hands (mittlerer Hautton)" aria-label="Emoji: Raising hands (mittlerer Hautton)"> shared experiences

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💬" title="Sprechblase" aria-label="Emoji: Sprechblase"> community management

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🤝" title="Handschlag" aria-label="Emoji: Handschlag"> ability for members to exchange value with one another

For more read @_Daniel_Ospina& #39;s post. /5 https://medium.com/conductal/the-difference-between-communities-groups-and-networks-179ac2052f25">https://medium.com/conductal...

The difference between Communities, Groups, and Networks

Taxonomy of social forms, part 1.

https://medium.com/conductal/the-difference-between-communities-groups-and-networks-179ac2052f25

Tactics for building community by @rrhoover via @CMX

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🛣" title="Autobahn" aria-label="Emoji: Autobahn"> Bring community into the journey

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙆🏽‍♀️" title="Frau gestikuliert „OK“ (mittlerer Hautton)" aria-label="Emoji: Frau gestikuliert „OK“ (mittlerer Hautton)"> Integrate feedback loops

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👋🏽" title="Waving hand (mittlerer Hautton)" aria-label="Emoji: Waving hand (mittlerer Hautton)"> Be welcoming

https://abs.twimg.com/emoji/v2/... draggable="false" alt="✨" title="Funken" aria-label="Emoji: Funken"> Add value

https://abs.twimg.com/emoji/v2/... draggable="false" alt="🌐" title="Weltkugel mit Längengraden" aria-label="Emoji: Weltkugel mit Längengraden"> Create interconnectedness

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💁🏽‍♀️" title="Frau verrät sich (mittlerer Hautton)" aria-label="Emoji: Frau verrät sich (mittlerer Hautton)"> Meet

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💎" title="Edelstein" aria-label="Emoji: Edelstein"> Err on the side of transparency

/6 https://cmxhub.com/ryan-hoover-on-how-to-launch-and-grow-a-community-driven-content-platform/">https://cmxhub.com/ryan-hoov...

[Video] Ryan Hoover on How to Launch and Grow a Community-Driven Content Platform | CMX

Product Hunt's Ryan Hoover on growing a user-generated content platform for your online community

https://cmxhub.com/ryan-hoover-on-how-to-launch-and-grow-a-community-driven-content-platform/

Examples of awesome community-driven companies:

https://abs.twimg.com/emoji/v2/... draggable="false" alt="💁🏽‍♀️" title="Frau verrät sich (mittlerer Hautton)" aria-label="Emoji: Frau verrät sich (mittlerer Hautton)"> @chiefamongstus - a community of women leaders

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩🏽‍💻" title="Woman technologist (mittlerer Hautton)" aria-label="Emoji: Woman technologist (mittlerer Hautton)"> @MongoDB - a community of developers

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👩🏽‍🎤" title="Woman singer (mittlerer Hautton)" aria-label="Emoji: Woman singer (mittlerer Hautton)"> @splice - a community of music creators

https://abs.twimg.com/emoji/v2/... draggable="false" alt="👨🏽‍💻" title="Man technologist (mittlerer Hautton)" aria-label="Emoji: Man technologist (mittlerer Hautton)"> @codecademy - a community of learners

/7

Latest Threads Unrolled: