Nigeria is the place where bad ideas not only flourish, but they are parroted so often that they begin to drive government policy and public reaction alike. It& #39;s why you see the reactions to DSTV price increases and why you have an NBC Code targeted at them.

Its why you had a minister publicly supporting a company like TSTV at the time. Further back, its why they split the EPL license of Nigeria from rest of Africa and made it more expensive for everyone. It& #39;s why your reps jump dramatically when DSTV increases price

It& #39;s why you find people abusing DSTV for price increases. Because, somehow, the bad idea that premium content paid for by a private company is a public good has taken root and proliferated both the government and people of Nigeria.

Like I always say, as long as it& #39;s not price gouging, private companies that provide non-essential services have the right to increase prices as they deem necessary. Your prerogative as a consumer is to stop paying. But Nigeria must Nigerianate.