Seeing folks wonder about this, and the answer is evangelicals, and for why, you can look to Mike Pence. The long and short of it is that this is an efficient way to bypass separation of church and state and funnel LOTS of money to private investors and religious schools. https://twitter.com/oliviacpaschal/status/1298089329231908865
Pence's expansion (supported, not coincidentally by the DeVos family) was a boon for religious schools, and tons of public money was funneled directly to a bunch of wackadoodle Indiana schools that teach stuff like Creationism and Biblical literalists. https://www.motherjones.com/politics/2016/12/mike-pence-voucher-program-religious-schools/
So, when you hear the rhetoric of school choice and the importance of getting families out from the "monopoly of public education," this what they're looking for. As they say, the scam is structural.
Also? This was a big point for neoconservatives in the early 00s who wanted to preach family values by saving schools through privatization rhetoric and by pinning the defunding of urban public schools/programs on the left. It was very popular. https://www.pbs.org/wgbh/pages/frontline/shows/vouchers/interviews/bush.html
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