rare peek into some of the more mundane aspects of being a social editor for a news org or creator.

facebook pulls the "featured image" of your page. it's important that editors/reporters fill that in. and social editors must check to make sure it's done. otherwise this happens

Kevin Hart is also in the headlines for coronavirus, so this mistake and reason for it sounds plausible. but even since i'm not a social editor, i still run my stories through image validators before i post on my personal channels to make sure you see the image you should see

doesn't matter if it's not my mistake or not. doesn't matter if i didn't write that headline or not. it's my name on the post. i'm the one that's going to be embarrassed, and i like to own that responsibility too.

another mistake is that there was simply no real value in adding a "btw Kevin Hart also said he has coronavirus" video other than to increase engagement on another piece that was lightly related. you could've just not put in a video. lots of mistakes led to this embarrassing one.

anyway not saying NBC doesn't have this (i would hope they do) but if you're a company that does not have a good QA process in place to check for this stuff, you should've gotten on that about a decade ago because this will (and probably has) occur often for your org

and "technical error" is still fuzzy language for a correction. this is human error. sure it's "technically" technical. but humans could've avoided this mistake.