I like writing. I like reading the @MorningBrew & @MarketingBrew .

I collect copy, break down why it's good then implement new learnings into my writing.

Typically, I do this in private. Instead, I'll do it here so you can benefit from what I'm learning.

get better at copy

The way you structure your tweets/writing matters.

For instance: If you create space and bold transition words (as seen below), it's easier to read.

Zoom out: structure matters. Make it easy on the eye. Lead the reader to the next place you want to take them.

"Download the guide for free"

are good words to put on a website or anywhere you are giving away a free lead generating PDF.

The use of a strikethrough. A great way to say something you wanted to say, but didn't only want to say that one thing. Did that make sense? Ehh.. see i'm still improving as well.

below, it's used for humor, and if I'm telling the truth... I chuckled.

With great bandwidth comes great responsibility. Use words people know from other contexts. #spiderman.

Write bottom line at the bottom line. Inception. It's a nice way to organize information and share the most important thing at the end.

My main takeaway from the @MorningBrew , and don't worry... I'll do more of these...

They write like we talk. It gives that feeling of, "they get me."

In conclusion do two things:
(1) suscribe to morning brew
(2) apply what you learned