Brands neglect the importance of owning their narrative. Third-party platforms are highly essential in achieving the reach your campaign/project/story needs. Yet, it’s not enough to completely leave that power in the hands of the platforms.

My first encounter with the @netflix “Cuties” poster, was “this cant truly be what this move is about & people are quick to crucify a movie that hasn’t even come out”.

But it had come out, Maimouna Doucoure had won the World Cinema Dramatic Directing Award at @sundancefest...

in February. And this was her best weapon when people became outraged by the Netflix poster and summary which was misleading. (Spot the difference)

I’m not sure if this “mistake” was done as clickbait, or if it was a lack of research, Whatever this was brought to light the...

cons of 3rd party platforms owning/communicating the narrative for your story.

It can be misconstrued and even though they have significant reach, would it inspire the right emotion from your audience?

This unreleased film has petitions to take it down from Netflix.

Thankfully Maimouna’s story was properly documented.

Her narrative won her the Sundance award and I’m guessing it’s made Netflix interested in buying it too.

Her narrative, is what inspired people globally to speak up for her and what her debut film stands for.

Tell your story, so Netflix doesn’t.

No shade, but you know what I mean.

This sentence is stuck in my head as the best way to tell brands to own and communicate their stories in the way they want it to be reacted to. No matter, how small the platform is.